Exploring the nature, creation, impact and regulation of gendered alcohol brand and nightlife marketing in the age of contemporary feminism
探索当代女权主义时代性别酒类品牌和夜生活营销的本质、创造、影响和监管
基本信息
- 批准号:ES/T007443/1
- 负责人:
- 金额:$ 30.94万
- 依托单位:
- 依托单位国家:英国
- 项目类别:Research Grant
- 财政年份:2020
- 资助国家:英国
- 起止时间:2020 至 无数据
- 项目状态:已结题
- 来源:
- 关键词:
项目摘要
This research will improve our understanding of how the gendered marketing of alcohol and the night time environment (NTE) affects women's consumption of alcohol, and their experiences of the NTE, with the aim of engaging with key stakeholders (e.g. young people, industry) to make venues healthier, safer and more inclusive. Although alcohol use and related harms are more prevalent among men than women, this gender gap has narrowed in recent years. Women are active participants in the NTE, and like men, drink for pleasure and intoxication, and to foster group belonging, bonding and friendship. This convergence in men and women's drinking patterns can be partly explained by the shifting social positions of women, including their increased economic independence. The increased affordability of alcohol, changes to the NTE to make it more female friendly and the way in which women have been targeted by alcohol marketing are other important, yet under researched factors. Alcohol marketing targets men and women in different ways, but both aim to increase sales and forge brand loyalty. However, women drinkers face contradictory marketing messages. They are targeted through messages of empowerment (e.g. sexual expression, independence), but also gender stereotypes (e.g. 'pink marketing'), and are subject to objectification and sexualisation to promote alcohol products to men. NTE (e.g. bars and clubs) marketing also reinforces gender stereotypes and the sexualisation and objectification of women. This includes the increasing use of social media marketing, and sexualised photographs of female customers and 'influencers' (e.g. online promotors). Such marketing may not only influence women's drinking practices and experiences, but sexist content may reinforce negative attitudes towards women, gender stereotypes, and relations between men and women. This may create an environment in which sexist behaviour (e.g. unwanted sexual attention) is tolerated, which can undermine campaigns aimed at addressing sexual violence in the NTE, and advances in women's rights and equality more generally. The way in which alcohol products are promoted through gender-specific messages appears to be changing, and there is industry concern that sexist marketing may alienate female customers. Instead, feminist messages (e.g. choice, empowerment, addressing the gender pay gap), gender non-conformity (e.g. trans rights, gender transgression) and sexual (e.g. Love is Love) and racial (e.g. ethnic diversity) equality are now being increasingly used by brands. Similarly, although women continue to be sexualised in NTE marketing, messages of gender equality are also being used to advertise the NTE. Such changes in alcohol marketing are important, in that the move away from sexist messages is a positive in terms of gender equity, but the use of feminist messages may appeal to female drinkers and influence their drinking, and in turn their health. Academics and alcohol charities have called for more research in this area, and have highlighted the importance of education to inform women how marketing aims to manipulate their consumer choices through gender stereotypes and messages of empowerment, alongside updated regulation. We need research with young women and men, and those working in marketing and it's regulation, that explores how women are targeted by, and represented in alcohol brand and NTE marketing, and its influence on drinking experiences and gender equity. The proposed research benefits from the direct involvement of young people and industry, and will inform the development of educational activities designed to inform women's critical thinking on the strategies that are used to encourage their alcohol use; prevention activities designed to reduce sexual violence in nightlife; and help in the assessment of compliance with regulatory codes aimed at restricting alcohol marketing that condones gender inequality.
这项研究将提高我们对酒精和夜间环境(NTE)的性别营销如何影响女性酒精消费及其对NTE的体验的理解,目的是与关键利益相关者(如年轻人、行业)接触,使场所更健康、更安全、更具包容性。尽管饮酒及其相关危害在男性中比女性更为普遍,但近年来这种性别差距已经缩小。女性是NTE的积极参与者,和男性一样,喝酒是为了愉悦和陶醉,是为了培养群体归属感、纽带和友谊。男性和女性饮酒模式的趋同可以部分解释为女性社会地位的转变,包括她们经济独立程度的提高。酒精的可负担性提高,对NTE的修改使其对女性更友好,以及酒精营销针对女性的方式是其他重要的因素,但仍在研究中。酒类营销针对男性和女性的方式不同,但都是为了提高销量和打造品牌忠诚度。然而,女性饮酒者面临着相互矛盾的营销信息。她们通过赋予权力的信息(如性表达、独立)以及性别刻板印象(如性行为)成为目标。“粉色营销”),并受到物化和性化的影响,以向男性推销酒精产品。NTE(如酒吧和俱乐部)的营销也强化了性别刻板印象以及女性的性化和物化。这包括越来越多地使用社交媒体营销,以及女性客户和“影响者”(例如在线推广者)的性感照片。这种营销不仅可能影响妇女的饮酒习惯和体验,而且性别歧视的内容可能强化对妇女的消极态度、性别陈规定型观念以及男女关系。这可能创造一种容忍性别歧视行为(例如不受欢迎的性关注)的环境,这可能破坏旨在解决东北东部地区性暴力问题的运动,并在更广泛的范围内促进妇女权利和平等。酒类产品通过特定性别信息进行促销的方式似乎正在发生变化,业内人士担心,性别歧视营销可能会疏远女性顾客。相反,女权主义信息(如选择、赋权、解决性别收入差距)、性别不一致性(如变性权利、性别越界)、性(如爱就是爱)和种族(如民族多样性)平等正越来越多地被品牌所使用。同样,尽管女性在NTE营销中继续被性化,性别平等的信息也被用来宣传NTE。酒类营销的这种变化很重要,因为从性别平等的角度来看,远离性别歧视信息是积极的,但使用女权主义信息可能会吸引女性饮酒者,影响她们的饮酒,进而影响她们的健康。学者和酒类慈善机构呼吁在这一领域进行更多研究,并强调了教育的重要性,让女性了解营销是如何通过性别刻板印象和赋权信息,以及更新的监管来操纵她们的消费选择的。我们需要研究年轻女性和男性,以及那些从事营销和监管工作的人,探索女性是如何被酒精品牌和NTE营销所瞄准和代表的,以及它对饮酒体验和性别平等的影响。拟议的研究得益于青年和工业界的直接参与,并将为教育活动的发展提供信息,这些活动旨在使妇女对鼓励她们饮酒的战略具有批判性思维;旨在减少夜生活中的性暴力的预防活动;并帮助评估监管法规的遵守情况,这些法规旨在限制纵容性别不平等的酒类营销。
项目成果
期刊论文数量(6)
专著数量(0)
科研奖励数量(0)
会议论文数量(0)
专利数量(0)
'Some days I am a lunatic that thinks I can moderate': Amalgamating recovery and neo-liberal discourses within accounts of non-drinking among women active in the 'positive sobriety' community on Instagram in the UK.
“有时我是一个自以为可以节制的疯子”:在英国 Instagram 上活跃于“积极清醒”社区的女性不饮酒账户中,将康复和新自由主义话语融合在一起。
- DOI:10.1016/j.drugpo.2022.103937
- 发表时间:2023
- 期刊:
- 影响因子:0
- 作者:Atkinson AM
- 通讯作者:Atkinson AM
'You're in the alcohol Matrix, then you unplug from it, and you're like 'Wow''': exploring sober women's management, negotiation and countering of alcohol marketing in the UK
“你身处酒精矩阵中,然后拔掉它,你就会‘哇’”:探索英国清醒女性的管理、谈判和反制酒精营销
- DOI:10.1080/09687637.2022.2145935
- 发表时间:2022
- 期刊:
- 影响因子:0
- 作者:Atkinson A
- 通讯作者:Atkinson A
Magazines as contradictory spaces for alcohol messaging: a mixed method content and thematic analysis of UK women's magazine representations of alcohol and its consumption
- DOI:10.1080/09687637.2022.2051436
- 发表时间:2022-05-14
- 期刊:
- 影响因子:1.9
- 作者:Atkinson, A. M.;Meadows, B. R.;Sumnall, H. R.
- 通讯作者:Sumnall, H. R.
UK alcohol marketing regulation is failing: a new approach is needed to prioritise protection for all
英国酒类营销监管失败:需要一种新方法来优先保护所有人
- DOI:10.1080/09687637.2021.2019682
- 发表时间:2021
- 期刊:
- 影响因子:0
- 作者:Boniface S
- 通讯作者:Boniface S
{{
item.title }}
{{ item.translation_title }}
- DOI:
{{ item.doi }} - 发表时间:
{{ item.publish_year }} - 期刊:
- 影响因子:{{ item.factor }}
- 作者:
{{ item.authors }} - 通讯作者:
{{ item.author }}
数据更新时间:{{ journalArticles.updateTime }}
{{ item.title }}
- 作者:
{{ item.author }}
数据更新时间:{{ monograph.updateTime }}
{{ item.title }}
- 作者:
{{ item.author }}
数据更新时间:{{ sciAawards.updateTime }}
{{ item.title }}
- 作者:
{{ item.author }}
数据更新时间:{{ conferencePapers.updateTime }}
{{ item.title }}
- 作者:
{{ item.author }}
数据更新时间:{{ patent.updateTime }}
Amanda Atkinson其他文献
THE USE OF ELECTRONIC CONSENTS TO EVALUATE TRENDS IN FINAL DISPOSITION DECISIONS FOR CRYOPRESERVED REPRODUCTIVE TISSUE
- DOI:
10.1016/j.fertnstert.2024.07.524 - 发表时间:
2024-10-01 - 期刊:
- 影响因子:
- 作者:
Emily Michelle Weidenbaum;Paxton E. Voigt;Amanda Atkinson;Caroline McCaffrey;Jennifer K. Blakemore - 通讯作者:
Jennifer K. Blakemore
Proceedings of the 14th annual conference of INEBRIA
- DOI:
10.1186/s13722-017-0087-8 - 发表时间:
2017-09-01 - 期刊:
- 影响因子:3.200
- 作者:
Aisha S. Holloway;Jennifer Ferguson;Sarah Landale;Laura Cariola;Dorothy Newbury-Birch;Amy Flynn;John R. Knight;Lon Sherritt;Sion K. Harris;Amy J. O’Donnell;Eileen Kaner;Barbara Hanratty;Amy M. Loree;Kimberly A. Yonkers;Steven J. Ondersma;Kate Gilstead-Hayden;Steve Martino;Angeline Adam;Robert P. Schwartz;Li-Tzy Wu;Geetha Subramaniam;Gaurav Sharma;Jennifer McNeely;Anne H. Berman;Karoline Kolaas;Elisabeth Petersén;Preben Bendtsen;Erik Hedman;Catharina Linderoth;Ulrika Müssener;Kristina Sinadinovic;Fredrik Spak;Ida Gremyr;Anna Thurang;Ann M. Mitchell;Deborah Finnell;Christine L. Savage;Khadejah F. Mahmoud;Benjamin C. Riordan;Tamlin S. Conner;Jayde A. M. Flett;Damian Scarf;Bonnie McRee;Janice Vendetti;Karen Steinberg Gallucci;Kate Robaina;Brendan J. Clark;Jacqueline Jones;Kathryne D. Reed;Rachel M. Hodapp;Ivor Douglas;Ellen L. Burnham;Laura Aagaard;Paul F. Cook;Brett R. Harris;Jiang Yu;Margaret Wolff;Meighan Rogers;Carolina Barbosa;Brendan J. Wedehase;Laura J. Dunlap;Shannon G. Mitchell;Kristi A. Dusek;Jan Gryczynski;Arethusa S. Kirk;Marla T. Oros;Colleen Hosler;Kevin E. O’Grady;Barry S. Brown;Colin Angus;Sidney Sherborne;Duncan Gillespie;Petra Meier;Alan Brennan;Divane de Vargas;Janaina Soares;Donna Castelblanco;Kelly M. Doran;Ian Wittman;Donna Shelley;John Rotrosen;Lillian Gelberg;E. Jennifer Edelman;Stephen A. Maisto;Nathan B. Hansen;Christopher J. Cutter;Yanhong Deng;James Dziura;Lynn E. Fiellin;Patrick G. O’Connor;Roger Bedimo;Cynthia Gibert;Vincent C. Marconi;David Rimland;Maria C. Rodriguez-Barradas;Michael S. Simberkoff;Amy C. Justice;Kendall J. Bryant;David A. Fiellin;Emma L. Giles;Simon Coulton;Paolo Deluca;Colin Drummond;Denise Howel;Elaine McColl;Ruth McGovern;Stephanie Scott;Elaine Stamp;Harry Sumnall;Luke Vale;Viviana Alabani;Amanda Atkinson;Sadie Boniface;Jo Frankham;Eilish Gilvarry;Nadine Hendrie;Nicola Howe;Grant J. McGeechan;Amy Ramsey;Grant Stanley;Justine Clephane;David Gardiner;John Holmes;Neil Martin;Colin Shevills;Melanie Soutar;Felicia W. Chi;Constance Weisner;Thekla B. Ross;Jennifer Mertens;Stacy A. Sterling;Gillian W. Shorter;Nick Heather;Jeremy Bray;Hildie A. Cohen;Tracy L. McPherson;Cyrille Adam;Hugo López-Pelayo;Antoni Gual;Lidia Segura-Garcia;Joan Colom;India J. Ornelas;Suzanne Doyle;Dennis Donovan;Bonnie Duran;Vanessa Torres;Jacques Gaume;Véronique Grazioli;Cristiana Fortini;Sophie Paroz;Nicolas Bertholet;Jean-Bernard Daeppen;Jason M. Satterfield;Steven Gregorich;Nicholas J. Alvarado;Ricardo Muñoz;Gozel Kulieva;Maya Vijayaraghavan;Angéline Adam;John A. Cunningham;Estela Díaz;Jorge Palacio-Vieira;Alexandra Godinho;Vladyslav Kushir;Kimberly H. M. O’Brien;Laika D. Aguinaldo;Christina M. Sellers;Anthony Spirito;Grace Chang;Tiffany Blake-Lamb;Lea R. Ayers LaFave;Kathleen M. Thies;Amy L. Pepin;Kara E. Sprangers;Martha Bradley;Shasta Jorgensen;Nico A. Catano;Adelaide R. Murray;Deborah Schachter;Ronald M. Andersen;Guillermina Natera Rey;Mani Vahidi;Melvin W. Rico;Sebastian E. Baumeister;Magnus Johansson;Christina Sinadinovic;Ulric Hermansson;Sven Andreasson;Megan A. O’Grady;Sandeep Kapoor;Cherine Akkari;Camila Bernal;Kristen Pappacena;Jeanne Morley;Mark Auerbach;Charles J. Neighbors;Nancy Kwon;Joseph Conigliaro;Jon Morgenstern;Molly Magill;Timothy R. Apodaca;Brian Borsari;Ariel Hoadley;J. Scott Tonigan;Theresa Moyers;Niamh M. Fitzgerald;Lisa Schölin;Nicolas Barticevic;Soledad Zuzulich;Fernando Poblete;Pablo Norambuena;Paul Sacco;Laura Ting;Michele Beaulieu;Paul George Wallace;Matthew Andrews;Kate Daley;Don Shenker;Louise Gallagher;Rod Watson;Tim Weaver;Pol Bruguera;Clara Oliveras;Carolina Gavotti;Pablo Barrio;Fleur Braddick;Laia Miquel;Montse Suárez;Carla Bruguera;Richard L. Brown;Julie Whelan Capell;D. Paul Moberg;Julie Maslowsky;Laura A. Saunders;Ryan P. McCormack;Joy Scheidell;Mirelis Gonzalez;Sabrina Bauroth;Weiwei Liu;Dawn L. Lindsay;Piper Lincoln;Holly Hagle;Sara Wallhed Finn;Anders Hammarberg;Sven Andréasson;Sarah E. King;Rachael Vargo;Brayden N. Kameg;Shauna P. Acquavita;Ruth Anne Van Loon;Rachel Smith;Bonnie J. Brehm;Tiffiny Diers;Karissa Kim;Andrea Barker;Ashley L. Jones;Asheley C. Skinner;Agatha Hinman;Dace S. Svikis;Casey L. Thacker;Ken Resnicow;Jessica R. Beatty;James Janisse;Karoline Puder;Ann-Sofie Bakshi;Joanna M. Milward;Andreas Kimergard;Claire V. Garnett;David Crane;Jamie Brown;Robert West;Susan Michie;Ingvar Rosendahl;Claes Andersson;Mikael Gajecki;Matthijs Blankers;Kim Donoghue;Ellen Lynch;Ian Maconochie;Ceri Phillips;Rhys Pockett;Tom Phillips;R. Patton;Ian Russell;John Strang;Maureen T. Stewart;Amity E. Quinn;Mary Brolin;Brooke Evans;Constance M. Horgan;Junqing Liu;Fern McCree;Doug Kanovsky;Tyler Oberlander;Huan Zhang;Ben Hamlin;Robert Saunders;Mary B. Barton;Sarah H. Scholle;Patricia Santora;Chirag Bhatt;Kazi Ahmed;Dominic Hodgkin;Wenwu Gao;Elizabeth L. Merrick;Charles E. Drebing;Mary Jo Larson;Monica Sharma;Nancy M. Petry;Richard Saitz;Constance M. Weisner;Kelly C. Young-Wolff;Wendy Y. Lu;John R. Blosnich;Keren Lehavot;Joseph E. Glass;Emily C. Williams;Kara M. Bensley;Gary Chan;Julie Dombrowski;John Fortney;Anna D. Rubinsky;Gwen T. Lapham;Ariadna Forray;Todd A. Olmstead;Kathryn Gilstad-Hayden;Trace Kershaw;Pamela Dillon;Michael F. Weaver;Emily R. Grekin;Jennifer D. Ellis;Lucy McGoron;Lucy McGoron - 通讯作者:
Lucy McGoron
Anabolic-Androgenic Steroid Use in the Eastern Mediterranean Region: a Scoping Review of Extant Empirical Literature
- DOI:
10.1007/s11469-019-00217-8 - 发表时间:
2020-01-15 - 期刊:
- 影响因子:2.500
- 作者:
Evelyn Hearne;Mayyada Wazaify;Marie Claire Van Hout;Amanda Atkinson;Jim McVeigh - 通讯作者:
Jim McVeigh
EXAMINING THE FATE OF FROZEN EMBRYOS: TO DISCARD OR DONATE?
- DOI:
10.1016/j.fertnstert.2024.07.511 - 发表时间:
2024-10-01 - 期刊:
- 影响因子:
- 作者:
Paxton E. Voigt;Emily Michelle Weidenbaum;Amanda Atkinson;Bailey Knight;Caroline McCaffrey;Jennifer K. Blakemore - 通讯作者:
Jennifer K. Blakemore
Examining the fate of frozen embryo inventory: an analysis of patients’ embryo disposition decisions
- DOI:
10.1007/s10815-025-03460-2 - 发表时间:
2025-04-14 - 期刊:
- 影响因子:2.700
- 作者:
Paxton Voigt;Emily Michelle Weidenbaum;Amanda Atkinson;Bailey Knight;Caroline McCaffrey;Jennifer K. Blakemore - 通讯作者:
Jennifer K. Blakemore
Amanda Atkinson的其他文献
{{
item.title }}
{{ item.translation_title }}
- DOI:
{{ item.doi }} - 发表时间:
{{ item.publish_year }} - 期刊:
- 影响因子:{{ item.factor }}
- 作者:
{{ item.authors }} - 通讯作者:
{{ item.author }}
相似海外基金
Comparing surgical and endovascular arteriovenous fistula creation
手术与血管内动静脉内瘘创建的比较
- 批准号:
10709628 - 财政年份:2022
- 资助金额:
$ 30.94万 - 项目类别:
Comparing surgical and endovascular arteriovenous fistula creation
手术与血管内动静脉内瘘创建的比较
- 批准号:
10586937 - 财政年份:2022
- 资助金额:
$ 30.94万 - 项目类别:
Creation and Ethics in Theories of Action of the Kyoto School: "Nature" as Unpredictability and Uncontrollability
京都学派行动论中的创造与伦理:作为不可预测性和不可控性的“自然”
- 批准号:
17H07152 - 财政年份:2017
- 资助金额:
$ 30.94万 - 项目类别:
Grant-in-Aid for Research Activity Start-up
Creation of Ni(0) with superparamagnetic nature and Ni(I) species and their characterization
具有超顺磁性的 Ni(0) 和 Ni(I) 物质的生成及其表征
- 批准号:
16H04118 - 财政年份:2016
- 资助金额:
$ 30.94万 - 项目类别:
Grant-in-Aid for Scientific Research (B)
The Design Strategy of Hyundai-Kia Motors: A Historical Research on the Nature and Evolution of Customer Value Creation
现代起亚汽车的设计策略:顾客价值创造的本质与演变的历史研究
- 批准号:
15K03698 - 财政年份:2015
- 资助金额:
$ 30.94万 - 项目类别:
Grant-in-Aid for Scientific Research (C)
Creation & Validation of a BMP/TGF-B/Activin Biosensor System
创建
- 批准号:
8283524 - 财政年份:2012
- 资助金额:
$ 30.94万 - 项目类别:
Creation of An Aging Knowledge Environment Through Enhancement of the NIF
通过加强NIF创建老龄化知识环境
- 批准号:
8371076 - 财政年份:2012
- 资助金额:
$ 30.94万 - 项目类别:
Creation & Validation of a BMP/TGF-B/Activin Biosensor System
创建
- 批准号:
8445280 - 财政年份:2012
- 资助金额:
$ 30.94万 - 项目类别:
Creation of hyperactive transposons for mutagenesis in rodents
创建用于啮齿动物诱变的高活性转座子
- 批准号:
7912098 - 财政年份:2010
- 资助金额:
$ 30.94万 - 项目类别:
Development of Nanoscale Plasmonic Devices for Creation of a Next Generation Surf
开发纳米级等离激元器件以创造下一代冲浪
- 批准号:
8252113 - 财政年份:2010
- 资助金额:
$ 30.94万 - 项目类别: