权益分类	功能权益	普通用户	{{item.name}}会员
{{category.name}}	{{benefitItem.name}}

Connected and sociable places: making the post-digital city

互联和社交场所：打造后数字城市

基本信息

批准号：
ES/T008814/1
负责人：
Alexandra Kviat
金额：
$ 12.29万
依托单位：
University of Leicester
依托单位国家：
英国
项目类别：
Fellowship
财政年份：
2019
资助国家：
英国
起止时间：
2019 至无数据
项目状态：
已结题

来源：
https://gtr.ukri.org/projects?ref=ES%2FT008814%2F1
关键词：
Connected sociable places making post

项目摘要

Public places have always been known as centres of urban social and cultural life. And yet in contemporary cafes, libraries and coworking spaces, this promise of sociability often fails to match reality. How can we better connect with each other in our cities, permeated with digital technologies but providing little space for unmediated, face-to-face encounter? While some placemakers enforce a strict no-wifi policy and ban the use of gadgets, other initiatives, for instance, board game cafes, promote nostalgic, pre-digital forms of interaction. Russian blogger and social activist Ivan Mitin went even further and introduced a new form of public place -multifunctional venues, charging customers by the minute and providing them with free wifi, refreshments, and access to kitchen facilities. The first establishment of this kind, Ziferblat, founded in 2011 in Moscow, quickly developed into a global franchise with 18 branches, five of which are located in the UK, and inspired thousands of other entrepreneurs around the world. Although media were quick to label such spaces as 'pay-per-minute cafes', the idea behind Ziferblat was much more ambitious. A digital native and precarious creative worker, engaged in the gig economy of freelancing and remote work, Mitin envisioned Ziferblat as a physical embodiment of the unbounded sociability, participatory ethos and open-endedness of Web 2.0, or, as he put it, 'a social media in real life'. Not only did Ziferblat do away with the social contract of the cafe, forcing customers to purchase a drink or meal whenever they need a temporary home-from-home or workspace, but it also let them be their own baristas, cooks and event organisers. Unlike libraries or coworking spaces, Ziferblat mixed different activities under one roof, so that a group of friends celebrating a baby shower would share space with a couple of techies building a new app, an aspiring musician playing the piano, and a city commuter having a pit stop on the way home. But most importantly, Ziferblat was designed as a space that accommodates all sorts of online activities but at the same time encourages offline interactions between strangers through spatial design, the work of hosts, and the programme of events. The proposed project, building on and developing my PhD research on Ziferblat, will contribute to an emerging interdisciplinary field of urban media studies (Graham 2004; Ridell and Zeller 2013; Tosoni and Ridell 2016; Aiello et al. 2017). This scholarship, exploring the impact of media technologies on urban space and social life in the city, becomes increasingly focused on the intricate relationships between the physical and the digital, the real and the virtual, the offline and the online. However, little attempt has been made to revisit the outdated concepts of the 1990s-early 2000s, mourning or celebrating the arrival of the 'virtual city', taking people away from traditional public places, and work out a new paradigm of thinking and making the city. Drawing on the case study of Ziferblat, in my thesis I coined the concept of the 'post-digital city' - a new approach to placemaking that seeks to find the best balance between the advances of Web 2.0 and mobile technologies and the value of unmediated, face-to-face social interaction. Over the course of this fellowship, I will explore this phenomenon further through mapping post-digital initiatives around the world and extending my PhD research with three new case studies. This project will outline the variety of ways in which such initiatives negotiate the physical/digital, real/virtual, and online/offline dialectics and examine how the post-digital culture is produced and consumed.

公共场所一直被认为是城市社会和文化生活的中心。然而，在当代的咖啡馆、图书馆和共享办公空间中，这种社交的承诺往往与现实不符。在数字技术充斥的城市里，我们如何更好地与他人交流，却没有多少空间让我们进行直接面对面的交流？虽然一些办公场所实行严格的无wifi政策，禁止使用电子设备，但其他一些举措，比如桌游咖啡馆，则提倡怀旧的、前数字时代的互动形式。俄罗斯博客和社会活动家Ivan Mitin更进一步，引入了一种新形式的公共场所——多功能场所，按分钟收费，为顾客提供免费wifi、茶点和厨房设施。Ziferblat于2011年在莫斯科成立，迅速发展成为拥有18家分店的全球特许经营企业，其中5家位于英国，并激励了世界各地成千上万的其他企业家。虽然媒体很快就把这样的空间贴上了“按分钟付费咖啡馆”的标签，但Ziferblat背后的想法要雄心勃勃得多。作为一名数字原住民和不稳定的创意工作者，米廷从事自由职业和远程工作的零工经济，他将Ziferblat设想为Web 2.0的无限社交性、参与性精神和开放性的物理体现，或者用他的话来说，是“现实生活中的社交媒体”。Ziferblat不仅废除了咖啡馆的社会契约，迫使顾客在需要临时住所或工作场所时购买饮料或餐点，而且还让他们成为自己的咖啡师、厨师和活动组织者。与图书馆或联合办公空间不同，Ziferblat在一个屋檐下混合了不同的活动，所以一群庆祝婴儿派对的朋友可以与几个开发新应用程序的技术人员、一个有抱负的音乐家弹钢琴、一个在回家路上停下来的城市通勤者共享空间。但最重要的是，Ziferblat被设计成一个容纳各种在线活动的空间，同时通过空间设计、主持人的工作和活动计划鼓励陌生人之间的线下互动。拟议的项目，建立和发展我对Ziferblat的博士研究，将有助于城市媒体研究的新兴跨学科领域（Graham 2004; Ridell and Zeller 2013; Tosoni and Ridell 2016; Aiello et al. 2017）。这一研究旨在探索媒体技术对城市空间和社会生活的影响，并越来越关注物理与数字、真实与虚拟、线下与线上之间的复杂关系。然而，很少有人尝试重新审视20世纪90年代至21世纪初的过时概念，哀悼或庆祝“虚拟城市”的到来，将人们从传统的公共场所中带走，并制定出一种新的思维范式和城市建设。通过对Ziferblat的案例研究，我在论文中提出了“后数字城市”的概念，这是一种寻找web2.0和移动技术进步与无媒介、面对面社交价值之间最佳平衡的新方法。在这个奖学金的过程中，我将通过绘制世界各地的后数字计划来进一步探索这一现象，并通过三个新的案例研究来扩展我的博士研究。本项目将概述这些倡议在物理/数字、真实/虚拟、在线/离线辩证法之间的各种谈判方式，并研究后数字文化是如何产生和消费的。