Understanding the material culture of political participation on Facebook.

社会媒体在政治传播中的使用越来越多，这使人们对这个项目提供的分析产生了特别的兴趣。在英国脱欧和2016年美国大选之后，Facebook上的政治参与和假新闻话题引起了学者和公众的关注。同样，美国将在2020年举行全国大选，假新闻的传播目前是辩论的一部分，需要进一步关注和详细分析，只有人种学方法才能提供。了解这些数字互动对政治的影响，对顾问、致力于政治问责的非政府组织、政党官员、致力于选举过程的政府机构、记者和对政治感兴趣的普通观众都有意义。由于这种普遍的兴趣，各种类型的出版物和辩论在媒体和专业领域蓬勃发展。这些辩论和出版物往往缺乏经验分析，或者对数据的描述没有考虑到一般情况、文化方面和用户参与的动机。通过考虑当地背景和特定政治文化的基础分析，该奖学金回应了与Facebook在政治互动中带来的变化相关的问题。人种学方法包括合作研究的要素，并考虑参与在线活动的不同利益相关者的利益和观点。因此，这项研究能够为学者和非学术团体提供有用的工具，这些学者和非学术团体对使用Facebook开发新的政治倡议和鼓励公众参与和对话的批判性分析感兴趣。该研究人员拥有丰富的工作经验，这对于开展Facebook政治参与的民族志研究非常有用。他的母语是西班牙语，在拉丁美洲和英国顶尖大学获得社会学学位、数字社会学硕士学位和跨学科研究博士学位，在定量和定性研究方法方面拥有强大的背景。同样，在分析社交媒体和衡量政治内容影响力和品牌声誉的在线指标方面，他的简历显示出非常宝贵的经验。他强大的学术背景、专业实践以及在乌拉圭和阿根廷竞选期间与政党的合作，为他提供了一套独特的技能，以了解当地的政治文化、Facebook用户的动机以及在线量化对竞选的重要性。博士研究的合作部分旨在与研究小组建立互惠互利的关系。在短期内，这项研究为研究参与者提供了对他们分析公众参与有用的报告。这些报告对于获得成员资格和直接观察该小组的活动至关重要，并有助于形成一种研究动机，为参与这项研究的所有行动者产生有关的产出。这种合作方法将有助于在严谨和概念丰富的学术方法与更务实和目标导向的组织和从事政治传播的从业者之间建立一座桥梁。学术出版物、公开演讲、会议和在线视频将提供给不同的受众。这些出版物将涵盖假新闻、网络民粹主义和鼓励政治参与的可能性等大众感兴趣的话题。

The increasing use of social media in political communication creates a special interest in the analysis offered by this project. After Brexit and the 2016 USA national elections, the topic of political participation and fake news on Facebook caught the attention of scholars and the public. Similarly, national elections in the US are taking place in 2020 and the circulation of fake news is currently part of debate that required further attention and detail analysis that only an ethnographic approach can provide. Understanding the impact of these digital interactions in politics is relevant for consultants, NGOs working on political accountability, party officers, governmental institutions working on electoral processes, journalists and a general audience interested in politics. As a result of this general interest, various types of publications and debates have bloomed in the media and professional circles. These debates and publications frequently lack empirical analysis or include descriptions of data that fail to consider the general context, cultural aspects and the motivations of users for participation. By conducting a grounded analysis that considers the local context and the specific political cultures, the fellowship responds to questions related to the changes brought by Facebook in political interactions. The ethnographic approach includes elements of collaborative research and considers the interests and points of view of different stakeholders involved in online campaigns. As a result, this research is able to provide useful tools for scholars and non-academic groups interested in a critical analysis of using Facebook to develop new political initiatives and encourage public participation and dialogue.The researcher has extensive work experience that is extremely useful for conducting an ethnographic study of political participation on Facebook. He is a native Spanish speaker and has a strong background in quantitative and qualitative research methods gained through his degree in Sociology, Master in Digital Sociology and PhD in Interdisciplinary Studies at top Latin American and British universities. Similarly, his CV shows very valuable experience in the analysis of social media and online indicators for measuring the reach of political content and brands' reputations. His strong academic background, professional practice and his collaboration with political parties during electoral campaigns in Uruguay and Argentina provided him with a unique set of skills to understand the local political culture, users' motivations on Facebook and the importance of online quantification for a campaign.The collaborative component of the doctoral research aimed to establish a mutually beneficial relationship with the studied group. In the short term, the study provided the research participants with reports useful for their analysis of public engagement. The reports were crucial to gain membership and direct observation of the activities of this group and helped to develop a research motivation to generate relevant outputs for all the actors involved in this research. This collaborative approach will facilitate the creation of a bridge between the rigorous and conceptually rich academic approach with the more pragmatic and goal-oriented practices of organisations and practitioners working in political communication.Academic publications, public presentations, conferences and online videos will be delivered and accessible for different audiences. These publications will cover topics of general interest such as fake news, online populism and possibilities of encouraging political participation.