Understanding the material culture of political participation on Facebook.

了解 Facebook 上政治参与的物质文化。

• 批准号: ES/V012398/1
• 负责人: Esteban Damiani
• 金额: $ 12.59万
• 依托单位: University College London
• 依托单位国家: 英国
• 项目类别: Fellowship
• 财政年份: 2020
• 资助国家: 英国
• 起止时间: 2020 至 无数据
• 项目状态: 已结题
• 来源: https://gtr.ukri.org/projects?ref=ES%2FV012398%2F1
• 关键词: Understanding; material; culture; political; participation

The increasing use of social media in political communication creates a special interest in the analysis offered by this project. After Brexit and the 2016 USA national elections, the topic of political participation and fake news on Facebook caught the attention of scholars and the public. Similarly, national elections in the US are taking place in 2020 and the circulation of fake news is currently part of debate that required further attention and detail analysis that only an ethnographic approach can provide. Understanding the impact of these digital interactions in politics is relevant for consultants, NGOs working on political accountability, party officers, governmental institutions working on electoral processes, journalists and a general audience interested in politics. As a result of this general interest, various types of publications and debates have bloomed in the media and professional circles. These debates and publications frequently lack empirical analysis or include descriptions of data that fail to consider the general context, cultural aspects and the motivations of users for participation. By conducting a grounded analysis that considers the local context and the specific political cultures, the fellowship responds to questions related to the changes brought by Facebook in political interactions. The ethnographic approach includes elements of collaborative research and considers the interests and points of view of different stakeholders involved in online campaigns. As a result, this research is able to provide useful tools for scholars and non-academic groups interested in a critical analysis of using Facebook to develop new political initiatives and encourage public participation and dialogue.The researcher has extensive work experience that is extremely useful for conducting an ethnographic study of political participation on Facebook. He is a native Spanish speaker and has a strong background in quantitative and qualitative research methods gained through his degree in Sociology, Master in Digital Sociology and PhD in Interdisciplinary Studies at top Latin American and British universities. Similarly, his CV shows very valuable experience in the analysis of social media and online indicators for measuring the reach of political content and brands' reputations. His strong academic background, professional practice and his collaboration with political parties during electoral campaigns in Uruguay and Argentina provided him with a unique set of skills to understand the local political culture, users' motivations on Facebook and the importance of online quantification for a campaign.The collaborative component of the doctoral research aimed to establish a mutually beneficial relationship with the studied group. In the short term, the study provided the research participants with reports useful for their analysis of public engagement. The reports were crucial to gain membership and direct observation of the activities of this group and helped to develop a research motivation to generate relevant outputs for all the actors involved in this research. This collaborative approach will facilitate the creation of a bridge between the rigorous and conceptually rich academic approach with the more pragmatic and goal-oriented practices of organisations and practitioners working in political communication.Academic publications, public presentations, conferences and online videos will be delivered and accessible for different audiences. These publications will cover topics of general interest such as fake news, online populism and possibilities of encouraging political participation.

越来越多地使用社交媒体在政治沟通创造了一个特殊的兴趣，由这个项目提供的分析。英国脱欧和2016年美国大选后，Facebook上的政治参与和假新闻话题引起了学者和公众的关注。同样，美国将于2020年举行全国大选，假新闻的传播目前是辩论的一部分，需要进一步关注和详细分析，只有民族志方法才能提供。了解这些数字互动在政治中的影响对于顾问、从事政治问责制工作的非政府组织、政党官员、从事选举进程工作的政府机构、记者和对政治感兴趣的普通受众都是相关的。由于这种普遍的兴趣，各种类型的出版物和辩论在媒体和专业界蓬勃发展。这些辩论和出版物往往缺乏经验分析，或对数据的描述没有考虑到一般背景、文化方面和用户参与的动机。通过进行接地分析，考虑到当地的背景和特定的政治文化，奖学金回答有关的问题，在政治互动的Facebook带来的变化。人种学方法包括合作研究的要素，并考虑到参与在线运动的不同利益攸关方的利益和观点。因此，本研究能够为有兴趣批判性分析使用Facebook开发新的政治倡议并鼓励公众参与和对话的学者和非学术团体提供有用的工具。研究人员拥有丰富的工作经验，对于在Facebook上进行政治参与的民族志研究非常有用。他的母语是西班牙语，在定量和定性研究方法方面有很强的背景，这些研究方法是通过他在拉丁美洲和英国顶尖大学获得的社会学学位、数字社会学硕士学位和跨学科研究博士学位获得的。同样，他的简历显示了在分析社交媒体和在线指标以衡量政治内容和品牌声誉的影响力方面非常宝贵的经验。他深厚的学术背景、专业实践以及在乌拉圭和阿根廷竞选期间与政党的合作，为他提供了一套独特的技能，可以了解当地的政治文化、Facebook用户的动机以及在线量化对竞选的重要性。博士研究的合作部分旨在与研究群体建立互利关系。在短期内，这项研究为研究参与者提供了有助于他们分析公众参与的报告。这些报告对于获得该小组的成员资格和直接观察其活动至关重要，并有助于培养研究动机，为参与这项研究的所有行为者提供相关产出。这种合作方式将有助于在严谨和概念丰富的学术方法与从事政治传播工作的组织和从业人员的更务实和目标导向的实践之间建立桥梁。学术出版物，公开演讲，会议和在线视频将提供给不同的受众。这些出版物将涵盖公众感兴趣的话题，如假新闻、网络民粹主义和鼓励政治参与的可能性。