INTERNET-BASED STD/HIV EDUCATION FOR COLLEGE STUDENTS

这项申请建议开发一个基于互联网的大学性病/艾滋病毒预防计划，称为eStudentbody.com(STDS/HIV)。该计划旨在通过学院和大学提供，帮助学生将容易感染包括艾滋病毒在内的性传播疾病(STD)的行为降至最低。该计划提供了一种减少危险行为的定制方法，并利用互动技术提供信息、同行故事、电子邮件功能和面向性病和艾滋病毒的资源。该阶段将通过与大学生、大学同辈教育者和大学健康教育者的讨论来确定计划的内容和界面。我们将开发一个主页，一个个性化的风险利润和一个基于风险概况的激励反馈部分。在第二阶段，我们将制作最终的网站。该程序的临床现场试验将把这个互动的、量身定做的程序与典型的基于文本的信息网站进行比较。如果这样的项目明显减少了学生的性危险行为，这个大学健康网站的商业可行性就可以得到保证。拟议的商业应用：拟议的基于互联网的计划将提供有针对性的干预，以减少与性传播疾病和艾滋病毒相关的危险行为。尽管性传播疾病在大学生中的流行率很高，但很少有项目提供全面的、量身定做的方法来降低风险。EStudentbody.com(STDS/HIV)如果有效，将在预防STD和相关的健康后果方面具有巨大价值。每年有超过1400万大学生入学，学生是互联网最频繁的用户之一。这项计划可以提供给各种高等教育机构，并由广告支持。这样一个项目的商业潜力将是非同寻常的，因为针对快速增长的大学人口的广告支出超过600亿美元。

This application proposes the development of an Internet-based college STD/HIV prevention program called eStudentbody.com (STDs/HIV). The program is designed to be offered through colleges and universities to help students minimize behaviors that predispose them to sexually transmitted diseases (STDs), including HIV. The program provides a tailoring approach to reducing risk behaviors, and utilizes interactive technology to offer information, peer stories, e-mail features, and resources geared toward STDs and HIV. Phase will involve the determination of the content and interface of the program through discussions with college students, college peer educators, and college health educators. We will develop a homepage, a personalized risk profit and one motivational feedback segment based on the risk profile. In Phase II we will produce the final website. A clinical field trial with the program will compare the interactive, tailored program with a typical text-based informational website. If such a program demonstrably reduces students' sexual risk behaviors, the commercial viability of this college health website could be assured. PROPOSED COMMERCIAL APPLICATIONS: The proposed Internet-based program will provide a targeted intervention to reduce risk behaviors associated with STDs and HIV. Despite the high prevalence of STDs in college students, few programs offer a comprehensive, tailored approach to risk reduction. eStudentbody.com (STDs/HIV), if effective, will be of enormous value in preventing STDs and associated health consequences. There are over 14 million college students enrolled annually and students are among the most frequent users of the Internet. This program could be offered to a variety of institutions of higher education and supported by advertising. The commercial potential of such a program would be extraordinary, as more than $60 billion is spent in advertising geared to the rapidly growing college population.