PERSUASIVE STRATEGIES FOR EFFECTIVE ANTI-DRUG MESSAGES

有效禁毒信息的有说服力的策略

• 批准号: 6174998
• 负责人: LEWIS L DONOHEW
• 金额: $ 32.26万
• 依托单位: UNIVERSITY OF KENTUCKY
• 依托单位国家: 美国
• 财政年份: 1999
• 资助国家: 美国
• 起止时间: 1999-09-30 至 2004-02-29
• 项目状态: 已结题
• 来源: https://reporter.nih.gov/project-details/6174998
• 关键词: adolescence (12-20); adult human (21+); attention; attitude; behavior modification; behavioral /social science research tag; clinical research; cognition; drug abuse education; education evaluation /planning; human subject; marijuana abuse; motivation; persuasion; sensation; urinalysis

In this experimental research on persuasive communication and drug abuse prevention, we will generate and test theory-based message strategies for prevention campaigns within the context of theories of attention and persuasion. Messages will be designed to meet needs for novelty and sensation, which influence initial alerting and attending processes, and needs for cognition, which influence motivation for higher level processing of the information. Specific aims of the research are to investigate the extent to which message sensation value and message cognition value influence message processing and attitude, behavioral intention and behavior change in relation to marijuana; to assess possible interactions between types of messages and individual differences in needs for cognition and needs for novelty and sensation, and to assess age-related differences in message processing and response. Extensive formative research will be conducted to assess indicators for message content with high versus low cognition value, and to create, assess, and produce messages. Messages will be designed to meed cognition value criteria, as well as for high vs low sensation value. Three experiments are proposed to evaluate message effects. The first experiment will be conducted in the Communication Laboratory with 360 randomly selected college students and non-college young adults, who will view four videotaped anti-marijuana messages comprising one of four strategies (high vs low message sensation value by high vs low cognition value) 4 times each (16 exposures) over an 8-week period. Cognitive processing will be assessed through self- reports and psychophysiological measures. Attitudes and behavioral intentions will be assessed through self-report, and behavior will be assessed via self-report and urinalysis. The second experiment with 40 additional young adults will be conducted in the Communication Laboratory, where messages will be shown, and in the Residential Research Facility where marijuana use will be observed and verbal reports of drug effect, task performance, and cardiovascular activity will be taken. The third experiment will follow the same procedures used in the first with 240 middle school students, except that adapted messages will be viewed at school sites and adapted measures will be used.

在这项关于说服性沟通和药物滥用预防的实验研究中，我们将在注意力和说服理论的背景下生成和测试基于理论的预防活动的信息策略。 信息将被设计为满足对新奇和感觉的需求，这会影响最初的警觉和注意过程，以及对认知的需求，这会影响对信息进行更高层次处理的动机。本研究的具体目的是调查信息感觉价值和信息认知价值在多大程度上影响信息处理和态度，行为意图和行为变化有关大麻;评估可能的相互作用类型的信息和个体差异的认知需求和需求的新奇性和感觉，并评估年龄相关的差异，在信息处理和反应。将进行广泛的形成性研究，以评估具有高认知价值和低认知价值的信息内容的指标，并创建，评估和制作信息。 消息将被设计为满足认知价值标准，以及高与低的感觉价值。 提出了三个实验来评估消息的效果。 第一个实验将在传播实验室中进行，随机选择360名大学生和非大学年轻人，他们将观看四段录像，其中包含四种策略之一（高与低信息感觉值、高与低信息感觉值、高与低认知值）8周内各观看4次（16次曝光）。 认知过程将通过自我报告和心理生理测量进行评估。 态度和行为意图将通过自我报告进行评估，行为将通过自我报告和尿液分析进行评估。 第二个实验有40个额外的年轻人将在通信实验室进行，在那里将显示消息，并在住宅研究设施，大麻的使用将被观察和药物效果，任务表现和心血管活动的口头报告。 第三个实验将遵循与第一个实验相同的程序，有240名中学生参加，不同的是，将在学校现场观看改编的信息，并使用改编的措施。