EFFECTS OF DRUG ABUSE MESSAGE STYLE

这项研究的目的是测试消息增强的效果 用于制作更有效的药物滥用预防资料 并为青少年准备材料和选择信息 在预防运动中使用的战略。 将进行四项实验研究来测试这些措施的效果 对具有不同需求的青少年和年龄较大的青少年的信息风格 对于感觉，并且是适度和不使用“入门”药物，如 大麻。这些信息的印刷和电视版本将是 呈上了。所有四项研究中的依赖指标都将包括 生理唤醒，情感，对信息暴露的偏好， 理解、态度和行为意图。 研究的重点是设计有说服力的信息，以最大限度地 它们的效果不会过度唤醒受试者并将他们赶走。研究 已经表明，包含相同事实内容的消息可以 产生显著不同的注意力和理解力 他们的写作风格的功能。更戏剧性的-讲述 消息被发现能产生更多的唤醒，更多的继续 注意，比其他形式的信息更能理解。然而， 这些发现没有考虑到不同程度的需求 刺激，没有涵盖直接涉及读者的主题--比如 作为关于吸毒或不吸毒的决定。关于直接与以下主题相关的主题 读者或观众，增加了 信息可能对某一部分受众更有效，但 给另一个人提供太多刺激，导致他们转身离开。 最终报告将包括一份准备信息的手册 (1)如何准备不同类型的信息和(2) 每种类型的信息被发现与之接触的受众阶层 更有效。

The aim of this research is to test the effects of message enhancement for use in producing more effective drug abuse prevention literature for teenagers and for preparation of materials and selection of message strategies for use in prevention campaigns. Four experimental studies will be conducted to test the effects of these message styles on younger and older teenagers with different levels of need for sensation, and are moderate and non-users of "gateway" drugs, such as marijuana. Print and televised versions of the messages will be presented. Dependent measures in all four studies will include physiological arousal, affect, preferences for information exposure, comprehension, attitude, and behavioral intention. The focus of the studies is on design of persuasive messages to maximize their effect without overarousing subjects and driving them away. Research has indicated that messages containing the same factual content can generate significantly different levels of attention and comprehension as a function of the style in which they are written. More dramatically-told messages have been found to generate more arousal, more continued attention, and more understanding than messages in other forms. However, these findings did not take into account different levels of need for stimulation and did not cover topics directly involving the readers--such as decisions about drug use or non-use. On topics directly pertaining to the readers or viewers, increasing the arousal-inducing elements of messages might be more effective with one segment of the audience but provide too much stimulation for another and cause them to turn away. The final report will include a manual for preparation of messages with sections on (1) how to prepare the different types of messages and (2) strata of the audiences with whom each type of message has been found to be more effective.