SOCIAL DESIRABILITY EFFECTS ON SELF REPORTS OF BEHAVIOR

社会期望对行为自我报告的影响

• 批准号: 6084704
• 负责人: MICK P COUPER
• 金额: $ 18.97万
• 依托单位: UNIVERSITY OF MICHIGAN AT ANN ARBOR
• 依托单位国家: 美国
• 财政年份: 2000
• 资助国家: 美国
• 起止时间: 2000-09-22 至 2002-08-31
• 项目状态: 已结题
• 来源: https://reporter.nih.gov/project-details/6084704
• 关键词: behavioral /social science research tag; clinical research; computer human interaction; data collection methodology /evaluation; health behavior; human subject; interview; public opinion; questionnaires; self concept; social desirability

DESCRIPTION (Adapted from the Applicant's Abstract): Large-scale surveys increasingly inquire into health-related behaviors such as sexual activity, drug use, and alcohol intake. Many of these behaviors are regarded as sensitive by potential respondents, leading sometimes to refusal to participate in the survey and sometimes to underreporting of what are regarded as undesirable behaviors. At the same time, surveys also inquire into behaviors commonly regarded as desirable e.g., condom and seat belt use and voting behavior and there are indications that such behaviors tend to be over-reported. This proposal investigates two alternative methods frequently used to reduce the threat of asking about sensitive behaviors and to increase the truthfulness of self-report: text-based computer assisted self-interviewing (text-CASI), and audio-computer assisted self-interviewing (audio CASI), comparing them with each other and with interviewer administration. We hypothesize that these methods increase the truthfulness of self-report by increasing the respondent's privacy relative to interviewer administration. Most research in this area assumes that more reporting of socially undesirable behavior, and less reporting of socially desirable behavior, is better reporting. Although this assumption is often warranted, the present study also uses validated reports of socially undesirable behavior (drunk driving), as well as validated reports of socially desirable behavior (dental visits, library card ownership and voter registration), to test hypotheses about interview mode and accuracy in reporting. The proposed research extends prior research in three ways. It examines the effect of mode of interviewing on reporting socially desirable as well as socially undesirable behavior. No one has yet examined the effect of text- or audio-CASI on the reporting of socially desirable behaviors. It examines not only differences in the frequency with which these behaviors are reported, but validates those reports against existing records. It predicts differences between text-CASI and audio-CASI based on a theory of response behavior, and tests those predictions in a controlled laboratory setting. The products of the research will be a set of findings that will guide the development and implementation of computer assisted self-interviewing (CASI) methods for surveys of behaviors and attitudes that respondents may be inclined to either over- or underreport. Given (a) the increasing interest and need for data on a variety of sensitive topics, (b) the rapid development and deployment of computer assisted methods in recent years, and (c) growing interest in extending these methods to include video as well as sound, the findings of the proposed research will have important implications for developments in this area.

描述(改编自申请者摘要)：大规模调查 越来越多地调查与健康有关的行为，如性行为， 吸毒和饮酒。其中许多行为被认为是敏感的。 被潜在的受访者，有时导致拒绝参与 调查，有时是对被认为不受欢迎的情况的少报 行为。同时，调查也普遍询问行为 被认为是可取的，例如安全套和安全带的使用和投票行为 有迹象表明，此类行为往往被过度报道。这 Proposal研究了两种常用的替代方法，以减少 威胁询问敏感行为并增加 自我报告：基于文本的计算机辅助自我访谈(TEXT-CASI)，以及 音频-计算机辅助自我访谈(音频CASI)，与 彼此之间以及与面试者管理之间的关系。我们假设这些 方法通过增加被调查者自我报告的真实性来提高自我报告的真实性 与面试者管理相关的隐私。 这一领域的大多数研究都假设，更多关于社会不受欢迎的报道 更好的做法是，少报道一些社会合意的行为 报道。尽管这一假设通常是有根据的，但本研究也 使用经过验证的社会不良行为报告(酒后驾驶)，如 以及经过验证的社会合意行为报告(看牙医， 图书证拥有权和选民登记)，以检验关于 采访方式和报道的准确性。 这项拟议的研究在三个方面扩展了先前的研究。它检查 采访方式对报道社会合意性的影响以及 不受欢迎的社交行为。还没有人研究过文本的影响--或者 关于报告社会合意行为的音频-CASI。 它不仅考察了这些行为的频率差异 被报告，但根据现有记录验证这些报告。它预测了 基于反应理论的文本CASI与音频CASI的差异 并在受控的实验室环境中测试这些预测。 这项研究的产品将是一系列的发现，将指导 计算机辅助自访(CASI)的开发与实现 调查受访者可能倾向的行为和态度的方法 要么多报，要么少报。鉴于(A)对…日益增长的兴趣和需要 关于各种敏感专题的数据，(B)快速开发和部署 (C)对计算机辅助方法的兴趣与日俱增 将这些方法扩展到包括视频和声音，研究结果 拟议的研究将对这一领域的发展产生重要影响 区域。