USING TAILORED MESSAGES TO PROMOTE THE 5 DAY PROGRAM

这项研究的长期目标是利用癌症信息 服务(CIS)网络实施旨在增加 CIS呼叫者的水果和蔬菜(FV)摄入量。具体目标是： 1)设计、实施和评估主动式电话培训 针对独联体的协议，加上各种不同的邮寄定制消息 频率，以测试对长期水果和蔬菜的影响 呼叫者的消费，2)确定呼叫者的哪些子组受益 大部分来自干预，3)测试疗效和成本- 量身定做的印刷材料促进行为改变的有效性。 上面列出的三个目标都将通过实施 随机对照试验，其中CIS呼叫者将随机 分配到四个实验条件之一：(1)简要教育 通过电话发送的促进FV消费的消息(BEM) 由独联体信息专家与单一的非定制跟踪相结合- 上邮寄出打印材料(控制条件)，(2)边界元结合 一份量身定做的印刷品邮寄，(3)BEM与四份 专为获取信息量身定做的印刷材料的邮寄 基线，以及(4)BEM结合四份印刷材料邮寄 根据基线和3个月随访时获得的信息量身定做。 信息和调查问题将包含理论结构 来自以下模式：跨理论、健康信念、保护 动机、社会认知与预防采用。制作 所有定制通信的邮寄将由定制的 中国信息社会研究中心的消息核心。对干预措施的评估将 同时强调过程评价和结果评价，后者的基础是 电话跟进访问(由调查方法核心进行) 在3个月和12个月的随访期。结果评估将由以下人员进行 生物统计学核心将研究三个关键问题：是量身定做的印刷品 邮寄给CIS呼叫者的材料优于非定制的打印材料 促进FV消费？是多封量身定做的印刷品 在推广FV方面优于单一定制邮寄的材料 消费？印刷材料的多封邮件是否量身定制 在基线和三个月随访时获得的信息上级 仅针对基线获得的信息量身定做的多封邮件？ 拟议的研究应该对行为学做出重大贡献 科学和癌症防控全国。

The long-term goal of this study is to use the Cancer Information Service (CIS) network to implement an intervention designed to increase fruit and vegetable (FV) intakes of CIS callers. Specific aims are to: 1) design, implement and evaluate a proactive telephone educational protocol for the CIS, coupled with mailed tailored messages of varying frequencies, to test the impact on long-term fruit and vegetable consumption of callers, 2) determine which subgroups of callers benefit most from the intervention, 3) test for the efficacy and cost- effectiveness of tailored print material to promote behavior change. Each of the three aims listed above will be achieved by implementing a randomized controlled trail in which CIS callers will be randomly assigned to one of four experimental conditions: (1) Brief Educational Message (BEM) promoting FV consumption over the telephone delivered by CIS Information Specialist, combined with a single non-tailored follow- up mailout of print material (control condition), (2) BEM combined with a single tailored mailout of print material, (3) BEM combined with four mailouts of print material tailored for information obtained solely at baseline, and (4) BEM combined with four mailouts of print material tailored to information obtained at baseline, and at 3 months follow-up. Messages and survey questions will incorporate theoretical constructs from the following models: Transtheoretical, Health Belief, protection Motivation, Social Cognitive, and precaution Adoption. The production and mailout of all tailored communications will be done by the Tailored Message core of the CISRC. Evaluation of the intervention will emphasize both process and outcome evaluation, with the latter based on telephone follow-up interviews (conducted by the Survey Methods Core) at 3- and 12-months follow-up. Outcome evaluation to be conducted by the Biostatistical Core will examine 3 key questions: is tailored print material mailed to CIS callers superior to non-tailored print material in promoting FV consumption? Are multiple mailouts of tailored print material superior to a single tailored mailout in promoting FV consumption? Are multiple mailouts of print material tailored to information obtained at baseline and at three months follow-up superior to multiple mailouts tailored solely to information obtained at baseline? The proposed study should make significant contributions to behavioral science and cancer prevention and control nationwide.