USING TAILORED MESSAGES TO PROMOTE THE 5 DAY PROGRAM

使用定制消息来宣传 5 天计划

• 批准号: 6661407
• 负责人: JERIANNE HEIMENDINGER
• 金额: $ 44.07万
• 依托单位: AMC CANCER RESEARCH CENTER
• 依托单位国家: 美国
• 财政年份: 2002
• 资助国家: 美国
• 起止时间: 2002-03-01 至 2003-02-28
• 项目状态: 已结题
• 来源: https://reporter.nih.gov/project-details/6661407
• 关键词: behavior therapy; behavioral /social science research tag; cancer information system; cancer prevention; clinical research; fruit; health behavior; health economics; human subject; informatics; medical outreach /case finding; neoplasm /cancer education; nutrient intake activity; nutrition related tag; telecommunications; vegetables

Description: Applicant's Description) The long-term goal of this study is to use the Cancer Information Service (CIS) network to implement an intervention designed to increase fruit and vegetable (FV) intakes of CIS callers. Specific aims are to: 1) design, implement and evaluate a proactive telephone educational protocol for the CIS, coupled with mailed tailored messages of varying frequencies, to test the impact on long-term fruit and vegetable consumption of callers, 2) determine which subgroups of callers benefit most from the intervention, 3) test for the efficacy and cost-effectiveness of tailored print material to promote behavior change. Each of the three aims listed above will be achieved by implementing a randomized controlled trial in which CIS callers will be randomly assigned to one of four experimental conditions: (1) Brief Educational Message (BEM) promoting FV consumption over the telephone delivered by CIS Information Specialists, combined with a single non-tailored follow-up mailout of print material (control condition), (2) BEM combined with a single tailored mailout of print material, (3) BEM combined with four mailouts of print material tailored to information obtained solely at baseline, and (4) BEM combined with four mailouts of print material tailored to information obtained at baseline and at 3 months follow-up. Messages and survey questions will incorporate theoretical constructs from the following models: Transtheoretical, Health Belief, Protection Motivation, Social Cognitive, and Precaution Adoption. The production and mailout of all tailored communications will be done by the Tailored Message Core of the CISRC. Evaluation of the intervention will emphasize both process and outcome evaluation, with the latter based on telephone follow-up interviews (conducted by the Survey Methods Core) at 3- and 12-months follow-up. Outcome evaluation to be conducted by the Biostatistical Core will examine 3 key questions: Is tailored print material mailed to CIS callers superior to non-tailored print material in promoting FV consumption? Are multiple mailouts of tailored print material superior to a single tailored mailout in promoting FV consumption? Are multiple mailouts of print material tailored to information obtained at baseline and at three months follow-up superior to multiple mailouts tailored solely to information obtained at baseline? The proposed study should make significant contributions to behavioral science and cancer prevention and control nationwide.

描述：申请人描述）本研究的长期目标是 使用癌症信息服务（CIS）网络实施干预 旨在增加CIS呼叫者的水果和蔬菜（FV）摄入量。 具体目标是：1）设计，实施和评估主动电话 CIS的教育协议，再加上邮件定制的消息， 不同的频率，以测试对长期水果和蔬菜的影响 2）确定哪些呼叫者子组受益最多 从干预，3）测试的疗效和成本效益， 量身定制的印刷材料，以促进行为改变。三个目标中的每一个 将通过实施一项随机对照试验， 哪些CIS呼叫者将被随机分配到四个实验中的一个 条件：（1）简短的教育信息（BEM）促进FV消费， 由CIS信息专家提供的电话， 印刷材料的非定制后续邮寄（控制条件），（2）BEM 与印刷材料的单一定制邮寄相结合，（3）BEM结合 四份印刷材料的邮寄， 在基线时，以及（4）BEM与四份印刷材料的邮寄相结合 根据基线和3个月随访时获得的信息定制。 信息和调查问题将纳入来自 以下模型：跨理论模型、健康信念模型、保护动机模型、 社会认知和预防收养。所有的生产和邮寄 量身定制的通信将由量身定制的消息核心完成， CISRC。对干预措施的评价将强调过程和结果 评价，后者基于电话后续访谈（进行了 在3个月和12个月随访时，通过调查方法核心）。成果评价 生物统计核心将检查3个关键问题： 邮寄给CIS来电者的定制印刷材料优于非定制印刷材料，上级 促进FV消费的材料？是多份定制印刷品 在促进FV消费方面，材料上级于单一的定制邮件？ 是否多次邮寄印刷材料， 基线和3个月随访时上级定制的多次邮寄 仅限于基线时获得的信息？拟议的研究应使 对行为科学和癌症预防的重大贡献， 控制全国。