USING TAILORED MESSAGES TO PROMOTE THE 5 DAY PROGRAM

使用定制消息来宣传 5 天计划

• 批准号: 6102774
• 负责人: JERIANNE HEIMENDINGER
• 金额: $ 44.07万
• 依托单位: AMC CANCER RESEARCH CENTER
• 依托单位国家: 美国
• 财政年份: 1998
• 资助国家: 美国
• 起止时间: 1998-09-01 至 1999-08-31
• 项目状态: 已结题
• 来源: https://reporter.nih.gov/project-details/6102774
• 关键词: behavior modification; behavioral /social science research tag; cancer information system; cancer prevention; clinical research; fruit; health behavior; health economics; human subject; informatics; medical outreach /case finding; neoplasm /cancer education; nutrient intake activity; nutrition related tag; telecommunications; vegetables

The long-term goal of this study is to use the Cancer Information Service (CIS) network to implement an intervention designed to increase fruit and vegetable (FV) intakes of CIS callers. Specific aims are to: 1) design, implement and evaluate a proactive telephone educational protocol for the CIS, coupled with mailed tailored messages of varying frequencies, to test the impact on long-term fruit and vegetable consumption of callers, 2) determine which subgroups of callers benefit most from the intervention, 3) test for the efficacy and cost- effectiveness of tailored print material to promote behavior change. Each of the three aims listed above will be achieved by implementing a randomized controlled trail in which CIS callers will be randomly assigned to one of four experimental conditions: (1) Brief Educational Message (BEM) promoting FV consumption over the telephone delivered by CIS Information Specialist, combined with a single non-tailored follow- up mailout of print material (control condition), (2) BEM combined with a single tailored mailout of print material, (3) BEM combined with four mailouts of print material tailored for information obtained solely at baseline, and (4) BEM combined with four mailouts of print material tailored to information obtained at baseline, and at 3 months follow-up. Messages and survey questions will incorporate theoretical constructs from the following models: Transtheoretical, Health Belief, protection Motivation, Social Cognitive, and precaution Adoption. The production and mailout of all tailored communications will be done by the Tailored Message core of the CISRC. Evaluation of the intervention will emphasize both process and outcome evaluation, with the latter based on telephone follow-up interviews (conducted by the Survey Methods Core) at 3- and 12-months follow-up. Outcome evaluation to be conducted by the Biostatistical Core will examine 3 key questions: is tailored print material mailed to CIS callers superior to non-tailored print material in promoting FV consumption? Are multiple mailouts of tailored print material superior to a single tailored mailout in promoting FV consumption? Are multiple mailouts of print material tailored to information obtained at baseline and at three months follow-up superior to multiple mailouts tailored solely to information obtained at baseline? The proposed study should make significant contributions to behavioral science and cancer prevention and control nationwide.

这项研究的长期目标是利用癌症信息 服务（CIS）网络实施旨在增加 水果和蔬菜（FV）摄入量的CIS呼叫者。 具体目标是： 1)设计、实施和评估主动电话教育 协议，再加上邮件定制的消息， 频率，以测试对长期水果和蔬菜的影响 2）确定哪些呼叫者子组受益 大部分来自干预措施，3）有效性和成本测试- 定制印刷材料的有效性，以促进行为改变。 上述三个目标将通过实施 随机对照试验，其中CIS呼叫者将被随机 分配到四个实验条件之一：（1）简短的教育 通过电话发送的促进FV消费的消息（BEM） 由CIS信息专家，结合一个单一的非定制的后续- 打印材料的向上邮寄（控制条件），（2）BEM结合 一个定制的印刷材料邮寄，（3）BEM结合四个 专门为仅在以下网站获得的信息而定制的印刷材料的邮寄 基线，以及（4）BEM与四份印刷材料的邮寄相结合 根据基线和3个月随访时获得的信息进行定制。 信息和调查问题将包含理论结构 从以下模型：跨理论，健康信念，保护 动机、社会认知与预防采纳。 生产 所有定制通信的邮件将由定制人员完成 CISRC的消息核心。 对干预措施的评价将 强调过程和结果评价，后者基于 电话跟进访问（由调查方法中心进行） 在3个月和12个月随访时。 成果评价将由 生物统计学核心将研究3个关键问题： 邮寄给CIS呼叫者的材料比非定制印刷材料更上级， 促进FV消费？ 是多份定制印刷品 一种上级材料，在促进FV方面优于单一定制邮件 消费？ 印刷材料的多次邮寄是否适合 基线和3个月随访时获得的信息优于上级 仅针对基线时获得的信息定制的多份邮件？ 这项研究将对行为学做出重大贡献。 科学和癌症预防和控制全国。