Market Assessment: Current and future use of the CEH LCM family of products

需要进行市场评估研究，以了解生态与水文中心（CEH）土地覆盖图（LCM）系列产品的未来发展。哥白尼哨兵1号和哨兵2号卫星提供的免费高分辨率数据使CEH土地覆盖图和CEH土地覆盖+：作物图的制作更加容易和高效。然而，新的和现有的竞争者进入土地覆盖物测绘市场也同样容易。因此，现在是时候对LCM市场进行评估，以便为未来的产品制定明智的发展计划。定性数据收集，为LCM用户调查提供信息;2. LCM产品目前非学术用户的调查;3.访谈关键知情人，以生成使用案例研究，并获取更多数据，为未来的开发和商业决策提供信息。

A market assessment study is required to inform the future development of the Centre for Ecology & Hydrology's (CEH) Land Cover Map (LCM) family of products. The availability of free, high-resolution data from the Copernicus Sentinel-1 and Sentinel-2 satellites has made the production of the CEH Land Cover Map and CEH Land Cover plus: Crop maps easier and more efficient. However, it is equally easy for competitors, both new and existing, to enter the land cover mapping market. It is timely, therefore to assess the market for LCM to enable an informed development plan for future products.The market assessment will focus on:1. Qualitative data collection to inform a LCM user survey;2. A survey of current non-academic users of LCM products;3. Key informant interviews to produce case studies of use and elicit additional data to inform future development and commercial decisions.