CERVICAL CANCER MULTI-MEDIA TOOLBOX FOR VIETNAMESE WOMEN

描述：多媒体系统将开发和评估一个医疗干预/教育材料的中介工具箱，告知越南裔美国妇女定期筛查宫颈癌早期发现（CV）的重要性。这一医疗服务不足的少数群体承受着不平等的CV负担，其发病率比其他美国人群高5至7倍。由于检测较晚，发病率/死亡率不必要地高。抑制因素包括语言、缺乏知识、文化信仰、态度、恐惧和对科学/医疗组织的不信任。外联组织和卫生部门缺乏资源来开发全面有效、专业制作和测试的干预材料。第一阶段形成性研究，采用结构化访谈、问卷调查和焦点小组，将确定最佳干预策略和最有效的方式来框定信息。将由越南妇女和外联专业人员组成的不同焦点小组制作和审查三个越南语广播广告、三个视频短片和三个报纸广告，每个广告采用不同的方法。在第二阶段，将开发、制作最终的工具箱材料，并通过多地点试验正式评估其有效性。主题专家委员会将确保内容的准确性。这些材料将通过一个具有按需出版、数字视频下载和推广规划/跟踪/报告系统的创新网站，以订阅的方式提供给外联组织。

DESCRIPTION: Multi-Media Systems will develop and evaluate a mediated TOOLBOX of medical intervention/education materials to inform Vietnamese-American women of the importance of regular screening for early detection of cervical cancer (CV). This medically underserved minority suffers from an unequal burden of CV, with 5 to 7 times higher incidence than other U.S. populations. Due to resulting late stage detection, morbidity/mortality rates are needlessly high. Inhibiting factors include language, lack of knowledge, cultural beliefs, attitudes, fears and distrust of scientific/medical organizations. Outreach organizations and health departments lack resources to develop comprehensive effective, professionally-produced and tested intervention materials. Phase I formative research, employing structured interviews, questionnaires, and focus-groups will determine the best intervention strategy(ies) and the most effective way(s) to Aframe@ the message. Three Vietnamese language radio spots, three video vignettes, and three newspaper ads, each using different approaches, will be produced and reviewed by separate focus groups of Vietnamese women and outreach professionals. In Phase II, the final TOOL BOX materials will be developed, produced and formally evaluated for effectiveness through a multiple site trial. A Subject-Matter-Expert Board will assure content accuracy. The materials will be available to outreach organizations on a subscription basis, through an innovative website featuring publishing-on-demand, down-loadable-digital-video and outreach planning/tracking/reporting system.