MASS MEDIA INTERVENTIONS TO REDUCE YOUTH SMOKING

大众媒体干预减少青少年吸烟是一个计划项目，将开发设计和提供全面的、基于理论的媒体运动的方法，以减少不同种族的青少年吸烟的流行，并评估这些方法对这些目标人群中预防和停止吸烟的影响。这将通过三个研究项目的紧密结合来完成。项目1，利用受众研究发展信息，将对不同民族/种族的青少年人口应用诊断和形成性研究方法，为媒体运动提供基于理论的预防吸烟和戒烟信息。信息内容将根据年级、性别、种族/民族身份和吸烟风险进行研究，以帮助确定针对吸烟预防和戒烟干预措施的受众群体。项目2，利用大众传播媒介减少青少年吸烟，将在旨在防止青少年吸烟的四年运动中发展媒体信息，并将评价其在四个干预大众传播媒介市场与四个比较领域的有效性。项目3，青少年利用大众媒介戒烟，将在一项为期三年的运动中发展大众媒介信息，旨在帮助青少年戒烟，并将在四个干预大众媒介市场和四个比较领域的基线上建立一组每周吸烟者，以评价其有效性。

Mass Media Interventions to Reduce Youth Smoking is a program project that will develop methods of design and delivery of comprehensive, theory-based media campaigns to reduce the prevalence of cigarette smoking among ethnically diverse adolescents, and to assess the effects of these methods on the prevention and cessation of tobacco use among these targeted population. This will be accomplished through the close integration of three research projects. Project 1, Message Development Using Audience Research, will apply diagnostic and formative research methods with ethnically/racially diverse populations of adolescents to inform the development of theory- based smoking prevention and cessation messages for media campaigns. Message content than will be tested with studies according to grade, gender, racial/ethnic identity, and smoking risk to help define audience segments for targeting smoking prevention and cessation interventions. Project 2, Reducing Youth Smoking Using Mass Media, will develop media messages in four-year campaigns designed to prevent smoking among adolescents and will evaluate their effectiveness in four intervention mass media markets versus four comparison areas. Project 3, Youth Smoking Cessation Using Mass Media, will develop mass media messages in a three-year campaign designed to help adolescents stop smoking and will evaluate their effectiveness with a cohort of weekly smokers established at baseline in four intervention mass media markets and in four comparison areas.