MASS MEDIA INTERVENTIONS TO REDUCE YOUTH SMOKING

大众媒体减少青少年吸烟干预是一个计划项目，将制定设计和提供全面的、以理论为基础的媒体宣传活动的方法，以降低不同种族青少年中吸烟的流行率，并评估这些方法在这些目标人群中预防和戒烟的效果。这将通过三个研究项目的紧密结合来实现。项目1，利用受众研究开发信息，将对族裔/种族不同的青少年人口应用诊断性和形成性研究方法，为媒体宣传活动提供以理论为基础的预防吸烟和戒烟信息的制定。信息内容将通过根据年级、性别、种族/民族认同和吸烟风险进行研究进行测试，以帮助确定有针对性的防烟和戒烟干预措施的受众群体。项目2“利用大众媒体减少青年吸烟”将在旨在防止青少年吸烟的四年运动中传播媒体信息，并将评估其在四个干预大众媒体市场和四个对照领域的效果。项目3“利用大众媒体停止青少年吸烟”将在一项为期三年的运动中传播大众媒体信息，旨在帮助青少年戒烟，并将在四个干预大众媒体市场和四个对照地区以基线确定的每周吸烟者队列来评估其效果。

Mass Media Interventions to Reduce Youth Smoking is a program project that will develop methods of design and delivery of comprehensive, theory-based media campaigns to reduce the prevalence of cigarette smoking among ethnically diverse adolescents, and to assess the effects of these methods on the prevention and cessation of tobacco use among these targeted population. This will be accomplished through the close integration of three research projects. Project 1, Message Development Using Audience Research, will apply diagnostic and formative research methods with ethnically/racially diverse populations of adolescents to inform the development of theory- based smoking prevention and cessation messages for media campaigns. Message content than will be tested with studies according to grade, gender, racial/ethnic identity, and smoking risk to help define audience segments for targeting smoking prevention and cessation interventions. Project 2, Reducing Youth Smoking Using Mass Media, will develop media messages in four-year campaigns designed to prevent smoking among adolescents and will evaluate their effectiveness in four intervention mass media markets versus four comparison areas. Project 3, Youth Smoking Cessation Using Mass Media, will develop mass media messages in a three-year campaign designed to help adolescents stop smoking and will evaluate their effectiveness with a cohort of weekly smokers established at baseline in four intervention mass media markets and in four comparison areas.