MASS MEDIA INTERVENTIONS TO REDUCE YOUTH SMOKING

大众媒体干预减少青少年吸烟

• 批准号: 6647064
• 负责人: John Kimball Worden
• 金额: $ 326.71万
• 依托单位: UNIVERSITY OF VERMONT & ST AGRIC COLLEGE
• 依托单位国家: 美国
• 财政年份: 2000
• 资助国家: 美国
• 起止时间: 2000-09-30 至 2005-07-31
• 项目状态: 已结题
• 来源: https://reporter.nih.gov/project-details/6647064
• 关键词: adolescence (12-20); behavioral /social science research tag; clinical research; drug abuse education; drug abuse prevention; human subject; mass information media; smoking cessation; tobacco abuse

Mass Media Interventions to Reduce Youth Smoking is a program project that will develop methods of design and delivery of comprehensive, theory-based media campaigns to reduce the prevalence of cigarette smoking among ethnically diverse adolescents, and to assess the effects of these methods on the prevention and cessation of tobacco use among these targeted population. This will be accomplished through the close integration of three research projects. Project 1, Message Development Using Audience Research, will apply diagnostic and formative research methods with ethnically/racially diverse populations of adolescents to inform the development of theory- based smoking prevention and cessation messages for media campaigns. Message content than will be tested with studies according to grade, gender, racial/ethnic identity, and smoking risk to help define audience segments for targeting smoking prevention and cessation interventions. Project 2, Reducing Youth Smoking Using Mass Media, will develop media messages in four-year campaigns designed to prevent smoking among adolescents and will evaluate their effectiveness in four intervention mass media markets versus four comparison areas. Project 3, Youth Smoking Cessation Using Mass Media, will develop mass media messages in a three-year campaign designed to help adolescents stop smoking and will evaluate their effectiveness with a cohort of weekly smokers established at baseline in four intervention mass media markets and in four comparison areas.

减少青少年吸烟的大众媒体干预是一个方案项目，它将开发设计和提供综合的、基于理论的媒体宣传活动的方法，以减少不同种族青少年吸烟的流行率，并评估这些方法对这些目标人群预防和戒烟的影响。这将通过三个研究项目的紧密结合来实现。项目1，利用受众研究开发信息，将对不同民族/种族的青少年群体应用诊断和形成性研究方法，为媒体宣传活动提供基于理论的预防吸烟和戒烟信息。信息内容将根据年级、性别、种族/民族身份和吸烟风险进行研究测试，以帮助确定针对吸烟预防和戒烟干预措施的受众群体。项目2“利用大众媒体减少青少年吸烟”将在旨在预防青少年吸烟的四年期运动中制定媒体信息，并将在四个干预性大众媒体市场与四个比较地区中评价其效果。项目3“利用大众媒体戒烟”将在一个为期三年的运动中发展大众媒体信息，以帮助青少年戒烟，并将在四个干预大众媒体市场和四个比较地区的基线上建立一组每周吸烟者，评价其效果。