Mediated Urbanism: Data, Ubiquitous Digital Sensors and Interactive Screen Media in 21st Century Urban Advertising Practice

媒介城市主义：21 世纪城市广告实践中的数据、无处不在的数字传感器和交互式屏幕媒体

• 批准号: 1797041
• 金额: --
• 依托单位: University of Liverpool
• 依托单位国家: 英国
• 项目类别: Studentship
• 财政年份: 2016
• 资助国家: 英国
• 起止时间: 2016 至 无数据
• 项目状态: 已结题
• 来源: https://gtr.ukri.org/projects?ref=studentship-1797041
• 关键词: Mediated; Urbanism; Data; Ubiquitous; Digital

Mixed-reality, augmentation technologies and sensor networks enable advertisers to radically re-contextualise the function of physical space as a platform for digital storytelling and advertising innovation. As connected sensors, bio-informatic data capture and pervasive media technologies develop across the built environment, through the expansion of the internet into physical space and things (Internet of Things, Smart Cities), inanimate objects and physical locations will increasingly become an opportunity to extend storytelling and interactive advertising experiences across our urban landscapes. Through the development of SMART urban infrastructures and the placement of sensors throughout the city, the urban environment increasingly becomes a physical platform, or software, for digitally enhanced augmented experiences. This enables organisations to connect people to stories, spaces and experiences in highly personalised and contextually aware ways. Responsive technology has the capability to give city architectures, and its 'mediatecture', a fluidity and adaptability to its environment to effectively become a dynamic, living and sensing entity within highly personalised flows of urban visuality, sensuality and playability. This has profound implications for the way we think through questions around personal data, our own embodiment within the city and its relationship to the new forms of mediated public and private space emerging in contemporary digital culture.This PhD is part of a collaboration with McCann Manchester as key partner and supported by the Virtual Engineering Centre (VEC). Key research questions include theorising how contemporary advertisers and media artists are using sensor-based content approaches within location specific contexts and how this is leading to new forms of narrative expression and relations within urban environments. The project will create a theoretical basis for the practice-based elements of the research, which will aim to develop a prototype for forms of interactive, augmented and playable advertising that can be both mass-personalised, made location specific as well as responding to the needs of its stakeholders. Other research questions related to this will address important social and ethical concerns around the gathering and use of personalised data in physical spaces and the design implications of developing sensor networks connected to mediated architectural practice.

混合现实、增强技术和传感器网络使广告商能够从根本上将物理空间的功能重新定位为数字叙事和广告创新的平台。随着连接传感器、生物信息数据采集和无处不在的媒体技术在整个建筑环境中发展，通过互联网扩展到物理空间和物（物联网、智能城市），无生命物体和物理位置将越来越多地成为在我们的城市景观中扩展故事讲述和互动广告体验的机会。通过智能城市基础设施的发展和传感器在整个城市的部署，城市环境日益成为一个物理平台或软件，用于数字增强增强体验。这使组织能够以高度个性化和上下文感知的方式将人们与故事、空间和体验联系起来。响应式技术能够使城市建筑及其“媒介”具有流动性和对环境的适应性，从而有效地成为城市视觉、感官和可玩性高度个性化流动中的动态、生活和感知实体。这对我们思考个人数据问题的方式有着深远的影响，我们自己在城市中的体现，以及它与当代数字文化中出现的新形式的公共和私人空间的关系。该博士学位是与曼彻斯特麦肯作为主要合作伙伴合作的一部分，并由虚拟工程中心（VEC）提供支持。关键的研究问题包括理论化当代广告商和媒体艺术家如何在特定位置的环境中使用基于传感器的内容方法，以及这如何导致城市环境中叙事表达和关系的新形式。该项目将为基于实践的研究元素创造理论基础，其目的是开发一种互动、增强和可玩广告的形式原型，这种广告既可以大规模个性化，又可以特定于特定地点，同时也可以响应利益相关者的需求。与此相关的其他研究问题将解决围绕在物理空间中收集和使用个性化数据以及开发与中介建筑实践相关的传感器网络的设计含义的重要社会和伦理问题。