Improving Choice Models: Multiple Goal Pursuit and Multi-Stage Decision Processes

该项目旨在开发新的选择行为计量经济学模型，以识别个人在选择备选方案时采用“如何决定”的策略。现有的模型简单地假设人们评估所有的商品并从中选择最好的，而实际上他们忽略了一些商品，选择相关的信息，追求多个目标，否则就偏离了计量经济学模型中通常做出的假设。填补选择模型文献中的这一重大空白，对增进我们对人类每一个领域的决策和政策分析的理解作出了重大贡献。

This project aims to develop new econometric models of choice behaviour that recognise individuals adopt “how to decide” strategies when choosing between alternatives. Existing models simplistically assume that people evaluate all goods and choose the best of them, when in fact they ignore some goods, select what information is relevant, pursue multiple goals, and otherwise deviate from the assumptions commonly made in econometric models. Filling in this significant gap in the choice modelling literature constitutes a significant contribution to improving our understanding of human decision making and policy analysis in every area of human endeavour.