Radio Guangdong and the liberalisation of Chinese media: 1978 - 1997

广东广播电台与中国媒体的自由化：1978 - 1997

• 批准号: 1931358
• 金额: --
• 依托单位: University of Sussex
• 依托单位国家: 英国
• 项目类别: Studentship
• 财政年份: 2017
• 资助国家: 英国
• 起止时间: 2017 至 无数据
• 项目状态: 已结题
• 来源: https://gtr.ukri.org/projects?ref=studentship-1931358
• 关键词: Radio; Guangdong; liberalisation; Chinese; media

Since the birth of the People's Republic in 1949, broadcasting in China has been conceived as 'the mouthpiece of the Chinese Communist Party and its people'. For more than thirty years, its principle function was to enlighten, guide and educate the public, and its spoken word programmes were all pre-scripted and pre-recorded in order to ensure political orthodoxy. However, in 1986, the first genuinely live radio channel was launched by Guangdong People's Broadcasting Station, which, among other significant changes, claimed to establish the audience as 'the master of broadcasting'. For the next ten years, Radio Guangdong would continue to lead media reform by seeking to run broadcasting as a business as well as an organ of the state.This project will trace the history of a process which transformed China's broadcasting system, and uncover the dilemmas and tensions that confront broadcasters wherever media are regarded as 'a public utility', whether in the form of a direct organ of the ruling party, as in China, or as a semiautonomous but publicly funded body like the BBC, yet are also required to behave increasingly like a company in the marketplace.This project will- Investigate why Radio Guangdong became the crucible of the radical transformation that began in the late eighties, in other words, what were the forces at play that brought about the transformation that started from Southern China.- Explore how the Chinese Communist Party's changing policies and conflicting agendas (Fewsmith 1994; 2001; 2013; Vogel 2011) together with increasing market forces shaped broadcasting output and management practices from 1986 to 1996.- Investigate the roles of both broadcasters and media scholars in the sweeping changes, both in media and the liberalisation process.- Investigate what roles audience played in the broadcasting reform, and what choices were made available to them.- Examine what were the limits of media liberalisation in China. Research methodsBesides drawing on the above-mentioned publications and on transcripts of Radio Guangdong's award-winning programmes, the project will review the station's archive materials, such as its weekly listings paper The Voice (known as Guangdong Broadcasting until 1993), and the inhouse quarterly journal Broadcasting Approaches. It will also draw on with past and present broadcasters, many of whom were my colleagues at Radio Guangdong. The above activities will involve at least yearly trips to China both to source fresh materials and to conduct face to face interviews. I will reference my own experiences at Radio Guangdong,first as producer in its education section, and later as editor and presenter of western music and cultural programmes on two of its live radio channels. The aim will be to investigate how Chinese broadcastersunderstand and define their roles in society, and how such understandings might differ from those of their western colleagues.

自1949年中华人民共和国成立以来，广播在中国一直被视为“中国共产党及其人民的喉舌”。三十多年来，它的主要功能是启发、引导和教育公众，它的口语节目都是预先编写和预先录制的，以确保政治正统。然而，在1986年，广东人民广播电台推出了第一个真正意义上的广播直播频道，在其他重大变化中，声称要让观众成为“广播的主人”。在接下来的十年里，广东广播电台将继续引领媒体改革，寻求将广播作为一项业务和国家机关来经营。本项目将追溯中国广播系统转型过程的历史，揭示媒体在被视为“公用事业”的地方所面临的困境和紧张局势，无论是像中国那样作为执政党的直接机构，还是像英国广播公司那样作为一个半自治的公共资助机构，同时也被要求在市场中越来越像一家公司一样行事。这个项目将探讨为什么广东广播电台成为八十年代末开始的激进变革的熔炉，换句话说，是什么力量带来了始于中国南方的变革。-探讨中国共产党不断变化的政策和相互冲突的议程（Fewsmith 1994; 2001; 2013; Vogel 2011）以及日益增长的市场力量如何塑造1986年至1996年的广播输出和管理实践。-调查广播公司和媒体学者在媒体和自由化进程中所扮演的角色。——调查受众在广播改革中发挥了哪些作用，有哪些选择。-检视中国媒体自由化的限制。研究方法：除了参考上述出版物和广东广播电台获奖节目的文字记录外，本项目还将查阅广东广播电台的档案资料，如每周播出的《好声音》（1993年以前称为广东广播）和广东广播电台的季刊《广播方法》。它还将利用过去和现在的广播员，其中许多人是我在广东广播电台的同事。上述活动将包括每年至少前往中国采购新鲜材料并进行面对面采访。我将引用我自己在广东广播电台的经历，首先是在其教育部门担任制作人，后来在其两个直播电台频道担任西方音乐和文化节目的编辑和主持人。其目的是调查中国广播公司如何理解和定义自己在社会中的角色，以及这种理解与西方同行的理解有何不同。