USING MEDIA TO PREVENT VIOLENCE AMONG RURAL YOUTH

利用媒体预防农村青年的暴力行为

• 批准号: 6523324
• 负责人: RANDALL C SWAIM
• 金额: $ 29万
• 依托单位: COLORADO STATE UNIVERSITY
• 依托单位国家: 美国
• 财政年份: 2000
• 资助国家: 美国
• 起止时间: 2000-09-30 至 2004-08-31
• 项目状态: 已结题
• 来源: https://reporter.nih.gov/project-details/6523324
• 关键词: adolescence (12-20); aggression; attitude; behavioral /social science research tag; health education; human subject; mass information media; peer group; prevention; rural area; self concept; violence

Youth violence has been thrust upon the national scene as a critical public health issue following recent multiple incidents of school violence. One area of study that has received considerable research attention is the effect of the mass media on youthful violence. Youth are exposed to various messages, positive and negative through a variety of media channels. In contrast to the negative effects of viewing aggressive and violent acts, media can be used to promote pro-social behavior. A number of national social marketing media campaigns have been launched in recent years that have successfully targeted adolescent drug use, tobacco use, drunk driving, and other public health problems. One limitation, however, of national, social marketing media campaigns is perceived lack of relevance to certain populations. This is particularly true of rural populations. Although rural areas are equally at-risk for youth violence compared to urban locations, they are likely to view national media campaigns, which tend to focus on urban or suburban target audiences, as less relevant to their communities. Lack of message relevance in such campaigns can be overcome by creating media campaigns that are localized. Specifically tailored rural media campaigns, that use rural rather than urban images, that are implemented by local people, and that incorporate local data and local references, may be more effective in rural locations than standard urban-style campaigns. Furthermore, media campaigns that incorporate local peers may be more effective than those not using peers. We have successfully used this approach for reduction of adolescent drug use. This study will experimentally test the effects of two different levels of a community-based anti-violence media campaign. The project will target violence reduction among middle school students in rural communities. The community-based antiviolence media campaign makes use of marketing and media methods to change normative attitudes/beliefs, and self-efficacy for avoiding interpersonal aggression and aggressive behaviors. It targets both intrapersonal attitudes and beliefs about violence and aggression, as well as targeting individual level violence and community change in awareness and attitudes toward violence. This project proposes a three-group experimental design testing the effectiveness in six rural communities (two communities per group) of 1) a Community-Based Rural Media Campaign (COMM), 2) a Community-Based Peer Rural Media Campaign (COMMPEER), and 3) Controls. A two-year anti-violence media campaign will be administered to groups 1 and 2. Pre-test, post-test and follow-up surveys will assess the effects of various levels of the media campaign on attitudes toward aggression and violence, and aggressive and violent behaviors among youth.

青少年暴力已成为全国性的问题 最近发生的多起学校事件引发了严重的公共卫生问题 暴力。受到广泛研究关注的一个研究领域 是大众媒体对青少年暴力的影响。青少年接触到 通过各种媒体渠道传播各种正面和负面的信息。在 与观看攻击性和暴力行为的负面影响相比，媒体 可用于促进亲社会行为。多项国家社会 近年来发起的营销媒体活动 成功针对青少年吸毒、吸烟、醉酒驾驶和 其他公共卫生问题。然而，国家、社会的一个限制 营销媒体活动被认为与某些方面缺乏相关性 人口。对于农村人口来说尤其如此。虽然是农村 与城市地区相比，这些地区同样面临青少年暴力的风险， 可能会观看国家媒体宣传活动，这些宣传活动往往侧重于城市或 郊区目标受众，因为与其社区相关性较低。缺乏 此类活动中的信息相关性可以通过创建媒体活动来克服 是本地化的。专门定制的农村媒体活动，利用农村 而不是城市形象，而是由当地人实施的，并且 结合当地数据和当地参考资料，在农村可能更有效 地点比标准城市风格的活动。此外，媒体宣传 包含本地同行的可能比不使用同行的更有效。 我们已成功利用这种方法减少青少年吸毒。 本研究将通过实验测试两种不同水平的效果 基于社区的反暴力媒体运动。该项目将针对暴力 农村社区中学生人数减少。这 基于社区的反暴力媒体运动利用营销和媒体 改变规范态度/信念的方法，以及避免的自我效能 人际攻击和攻击行为。它针对两者 关于暴力和侵略的个人态度和信念，以及 针对个人层面的暴力和社区意识的变化 对暴力的态度。该项目提出了三组实验 设计测试了六个农村社区的有效性（每个社区两个社区） 组）1）基于社区的农村媒体运动（COMM），2）a 基于社区的同侪农村媒体运动 (COMMPEER)，以及 3) 控制。一个 第一组和第二组将开展为期两年的反暴力媒体宣传活动。 预测试、后测试和跟踪调查将评估各种措施的效果 关于对侵略和暴力的态度的媒体宣传活动的程度，以及 青少年中的攻击性和暴力行为。

项目成果

Efficacy of a randomized trial of a community and school-based anti-violence media intervention among small-town middle school youth.

对小镇中学生进行社区和学校反暴力媒体干预的随机试验的效果。

• DOI: 10.1007/s11121-008-0096-7
• 发表时间: 2008
• 期刊: Prevention science : the official journal of the Society for Prevention Research
• 作者: Swaim,RandallC;Kelly,Kathleen
• 通讯作者: Kelly,Kathleen