Understanding media use in an age of big data

了解大数据时代的媒体使用

• 批准号: 2120286
• 金额: --
• 依托单位: University of Sheffield
• 依托单位国家: 英国
• 项目类别: Studentship
• 财政年份: 2018
• 资助国家: 英国
• 起止时间: 2018 至 无数据
• 项目状态: 已结题
• 来源: https://gtr.ukri.org/projects?ref=studentship-2120286
• 关键词: Understanding; media; use; age; big

In our current big data age, media content, platforms, devices and apps are proliferating at great speed. In this context, media use is undergoing rapid change, and so too are methods for understanding how people use media and engage with media content. Audiences find media content in novel ways, and they follow their preferred media across diverse platforms, producing data about their individual media use patterns and behaviours as they do so. These by-product data exist alongside other data about media use, gathered via conventional methods such as surveys, focus groups and interviews. How to bring these data together to produce novel and robust understanding of cross-platform media use now and in the future is a challenge for media companies and for media researchers alike, not least because the data and related methods have limitations and raise issues relating to privacy and ethics.

在我们当前的大数据时代，媒体内容、平台、设备和应用程序正在以极快的速度激增。在这种背景下，媒体的使用正在发生迅速变化，了解人们如何使用媒体和参与媒体内容的方法也在发生变化。受众以新颖的方式找到媒体内容，他们在不同的平台上关注自己喜欢的媒体，并在此过程中产生有关其个人媒体使用模式和行为的数据。这些副产品数据与通过调查、焦点小组和访谈等传统方法收集的其他媒体使用数据一起存在。如何将这些数据结合在一起，以产生对现在和未来跨平台媒体使用的新颖而强大的理解，对媒体公司和媒体研究人员来说都是一个挑战，尤其是因为数据和相关方法具有局限性，并提出了与隐私和道德有关的问题。