Contesting Canon: Authorship, Authority and Audiences in Transmedia Narrative Franchises.

竞争经典：跨媒体叙事特许经营中的作者身份、权威和受众。

• 批准号: 2273722
• 金额: --
• 依托单位: University of Nottingham
• 依托单位国家: 英国
• 项目类别: Studentship
• 财政年份: 2019
• 资助国家: 英国
• 起止时间: 2019 至 无数据
• 项目状态: 已结题
• 来源: https://gtr.ukri.org/projects?ref=studentship-2273722
• 关键词: Contesting; Canon; Authorship; Authority; Audiences

The thesis will develop a model of transmedia authorship that illustrates how authorial authority and canonicity are constructed by both industry discourse and fan commentary within multiply-authored transmedia narrative franchises. Chosen because issues of authority and canonicity are prominent in fan discourses, four case studies will test this model: Disney's recently acquired 'Star Wars'; G.R.R. Martin's 'A Song of Ice and Fire' and its HBO TV adaptation 'Game of Thrones'; A. Sapkowski's 'The Witcher' saga, its CD Projekt's game adaptation and Netflix's TV adaptation; Games Workshop's 'Warhammer 40,000' franchise, based on the eponymous tabletop miniature wargame. The thesis will analyse fan discourses on platforms such as Twitter and Reddit with regard to perceived problematic aspects of canon and attachment to a specific authorial voice, and the ways in which fan opinions of authors and IP owners contributes to canon contestation. Relevant paratexts (e.g. the trade press) will also be analysed to ascertain how media industries construct canon (particularly with regard to the role that IP owners play) and to determine how the authors of the different elements of the transmedia franchise assert their authorial authority through promotional discourses. Narrative analysis of elements of each franchise will determine the relationship amongst storyworlds on different platforms and the overall level of narrative coherence. Triangulating these evidence sources will lead to a greater understanding of the ways in which the industry invites audiences to engage with transmedia storyworlds and how audiences react to assertations of centralised authorial authority.

本文将建立一个跨媒体作者的模型，说明在多重创作的跨媒体叙事特许经营中，作者的权威和正典是如何由行业话语和粉丝评论构建的。之所以选择这一模式，是因为权威和经典问题在粉丝话语中很突出，四个案例研究将检验这一模式：迪士尼最近收购的《星球大战》；马丁（G.R.R. Martin）的《冰与火之歌》（A Song of Ice and Fire）和HBO改编的《权力的游戏》（Game of Thrones）；a·萨普科夫斯基（A. Sapkowski）的《巫师》（The Witcher）、CD Projekt的游戏改编版和Netflix的电视剧改编版；游戏工作室的《战锤40000》系列，基于同名桌面微型战争游戏。本文将分析Twitter和Reddit等平台上的粉丝话语，涉及经典的感知问题方面和对特定作者声音的依恋，以及作者和IP所有者的粉丝意见对经典争论的贡献方式。还将分析相关的文本（例如行业出版社），以确定媒体行业如何构建经典（特别是关于知识产权所有者所扮演的角色），并确定跨媒体特许经营的不同元素的作者如何通过宣传话语来维护他们的权威。对每个系列元素的叙事分析将决定不同平台上故事世界之间的关系以及叙事一致性的整体水平。对这些证据来源进行三角分析，将有助于我们更好地理解游戏行业如何邀请用户参与跨媒体故事世界，以及用户对中央集权权威的断言有何反应。