Using digital layers to evoke nostalgia in hybrid gifting.

使用数字层唤起混合礼物的怀旧之情。

• 批准号: 2274217
• 金额: --
• 依托单位: University of Nottingham
• 依托单位国家: 英国
• 项目类别: Studentship
• 财政年份: 2019
• 资助国家: 英国
• 起止时间: 2019 至 无数据
• 项目状态: 已结题
• 来源: https://gtr.ukri.org/projects?ref=studentship-2274217
• 关键词: Using; digital; layers; evoke; nostalgia

Gifting is a tradition in which people all over the world are familiar with and partake in habitually. Reciprocal gifting has been a part of life from primitive societies and have since become a foundation for modern social life and moral economy [1]. This research focuses on the idea of hybrid gifts, hybrid gifting is an emerging industry which involves a physical gift incorporating a digital aspect. An important aspect of this research is the introduction of nostalgia through digital layers. Nostalgia has been utilised in marketing and advertising to make people feel safe and used as a means for brands to connect with consumers [2], however little research is evident within gifting and nostalgia. Therefore, this research will aim to explore this gap in literature whilst creating innovative and exciting hybrid gifts. To explore this area there are three main aspects to consider, firstly is it possible to evoke nostalgia through personal data in a gifting scenario. Based off findings hybrid gift prototypes will be developed to explore the idea of evoking nostalgia through digital layers in a gifting context. A final aspect of this research focuses on the use of prototypes in a commercial environment to explore the application of nostalgic digital layers.

送礼是全世界人民都熟悉并习惯性参与的传统。从原始社会开始，互赠礼物就已经成为生活的一部分，并从此成为现代社会生活和道德经济的基础[1]。这项研究的重点是混合礼物的想法，混合礼物是一个新兴的行业，它涉及到一个数字方面的物理礼物。这项研究的一个重要方面是通过数字层引入怀旧。怀旧已被用于营销和广告中，使人们感到安全，并被用作品牌与消费者联系的手段[2]，但很少有研究表明送礼和怀旧。因此，本研究旨在探索文学中的这一差距，同时创造创新和令人兴奋的混合礼物。要探索这一领域，需要考虑三个主要方面，首先，在送礼场景中，是否可以通过个人数据唤起怀旧情绪。根据调查结果，将开发混合礼物原型，以探索在送礼环境中通过数字层唤起怀旧情绪的想法。本研究的最后一个方面侧重于在商业环境中使用原型来探索怀旧数字层的应用。

项目成果

Using Digital Layers to Evoke Nostalgia in Hybrid Gifting

使用数字层在混合礼物中唤起怀旧之情

• DOI: 10.1145/3468002.3468230
• 发表时间: 2021
• 作者: Gibson R