The challenges of moving face-to-face probability-based panel surveys to online data collection

该项目是伦敦政治经济学院和Kantar公共英国分部合作的一部分，将专注于在线概率小组调查的挑战。面对面调查被认为是确保调查误差较低的调查方法的黄金标准。然而，随着回复率的下降和与面对面调查相关的成本的增加，普遍转向替代调查方法，如基于在线概率的小组讨论。与面对面访谈相比，在线调查提供了许多优势，例如，降低了成本，在纵向研究中更频繁地进行采访，有可能包括难以接触到的群体，以及更快地交付结果。

This studentship, which is part of a collaboration between LSE and Kantar Public UK Division, will focus on the challenges of online probability-based panel surveys. Face-to-face surveys are considered as the gold standard in survey methodology in ensuring low survey errors. However, with decreasing response rates and increasing costs associated with face-to-face survey, there is a general move to alternative survey methodologies such as online probability-based panels. Online surveys offer many advantages over face-to-face interviewing such as, reduced costs, more frequent interviewing in longitudinal studies, the potential to include hard to reach groups and faster delivery of the results.