The challenges of moving face-to-face probability-based panel surveys to online data collection

该奖学金是LSE和Kantar Public UK Division合作的一部分，将专注于基于概率的在线小组调查的挑战。面对面调查被视为调查方法的黄金标准，以确保调查误差低。然而，随着答复率的下降和面对面调查费用的增加，普遍转向替代调查方法，如在线概率调查小组。在线调查提供了许多优于面对面访谈的优势，例如降低成本，在纵向研究中更频繁地进行访谈，可能包括难以接触的群体以及更快地提供结果。

This studentship, which is part of a collaboration between LSE and Kantar Public UK Division, will focus on the challenges of online probability-based panel surveys. Face-to-face surveys are considered as the gold standard in survey methodology in ensuring low survey errors. However, with decreasing response rates and increasing costs associated with face-to-face survey, there is a general move to alternative survey methodologies such as online probability-based panels. Online surveys offer many advantages over face-to-face interviewing such as, reduced costs, more frequent interviewing in longitudinal studies, the potential to include hard to reach groups and faster delivery of the results.