Absence makes the will grow stronger? Boosting abstinence campaigns to reduce alcohol and meat consumption to improve public health (Ref: 4229)

暂时禁食不健康的消费(例如，在干燥的一月或素食月期间)如何导致行为改变？我们将研究个人态度、自控力和认同感的变化如何与短期和长期消费减少以及对家庭财务的次要影响相关联。预测行为变化的因素将被纳入一项干预研究，以“增强”禁欲运动的效果。

How does temporary abstinence from unhealthy consumption (e.g. during Dry January or Veganuary) lead to behaviour change? We will examine how changes in individuals' attitudes, self-control, and identity are associated with short- and long-term reductions in consumption, along with secondary effects on household finances. The factors predictive of behaviour change will then be targeted in an intervention study to 'boost' the effects of abstinence campaigns.