The Management of Critical, Promotional and Contextual Writing for ArtSway in the Production of New Forest Pavilion; ArtSway & and the Venice Biennale

伯恩茅斯艺术学院在过去的3年里制作了文本+作品，这是一份艺术出版物，其中的文章将当代“艺术家/制造者”与“作者/作家”联系起来，他们一起对大学当前的展览进行文本“回应/评论”。文本挑战研究人员，作家和策展人，以及公众成员，推动当代美术和批评话语之间的界限。ArtSway Ltd.希望将同样的方法应用于他们的展览，以增加游客数量并提高其艺术形象的质量。这次合作出版了一本名为《新森林馆》（New Forest Pavilion）的出版物，其中收录了对新森林馆在艺术之路和2007年威尼斯双年展上举办的六个重要艺术展览的评论文章。该项目组织了两个研讨会，“纺线”和“制作视觉语言”，并在第52届威尼斯国际艺术双年展期间在威尼斯举行。他们把知识传递给了一个全新的受众：演讲者、作家、策展人、艺术家、学者和公众都在讨论艺术和语言之间的界限，会议记录发表在《文字问题》（Word Matters）一书中，并附有一张CD，将讨论牢牢地放在了公共领域。该项目还制作了一份详细的报告《理解当代艺术：ArtSway及其观众》，其中包括采访记录和对观众趋势和肢体语言的详细分析，这些信息被ArtSway用来制定他们的商业策略。该项目着眼于出版物如何帮助观众“理解”作品，然后他们在威尼斯展览会上与同行组织分享这些信息。从该项目的报告中得出了有趣的结论，关于参观展览的性别趋势以及他们参与外围材料的意愿，这些不仅对艺术之路和大学有益，而且对更广泛的同行组织有益。最近获得文学学士学位的Josepha Sanna女士和她的研究团队从学术辩论中吸取了教训，而ArtSway对新产生的高质量画廊文本表示赞赏。因此，艺术之路提高了他们的商业、公共和国际地位，该项目为未来的学术和工业目的以及艺术之路与大学之间的持续合作提供了一个实践模式。Josepha Sanna现在受雇于这两个组织，在ArtSway协调ArtSway联合计划，在大学协助文本+工作计划。在第53届威尼斯国际艺术双年展上，ArtSway的新森林馆进一步出版，作为持续合作的一部分。

The Arts Institute at Bournemouth has produced text+work for the last 3 years, an arts publication with articles that link a contemporary 'artist/maker' with an 'author/writer' who, together, produce a textual 'response/commentary' on the University's current exhibit. The text challenges researchers, writers and curators, as well as members of the public, to push the boundaries between contemporary fine art and critical discourse. ArtSway Ltd. wanted to apply this same approach to their exhibitions, to increase visitor numbers and raise the quality of their Arts profile. The collaboration produced New Forest Pavilion, a publication with written essays on each of the six key New Forest Pavilion art exhibits held at ArtSway and at the Venice Biennale 2007. Two seminars were organised for the project, 'Spinning a Line' and 'Crafting a Visual Language', and were held in Venice during the 52nd International Art Exhibition, la Biennale di Venezia. They brought knowledge transfer to a whole new audience: speakers, writers, curators, artists, academics and members of the public all debated the boundaries between art and words, and the transcripts were published in Word Matters, a book accompanied by a CD that placed the discussion firmly in the public domain. The project also produced a detailed report, 'Understanding Contemporary Art: ArtSway and its Audiences', which included recorded interviews and detailed audience analysis of visitor trends and body language, information that ArtSway then used to tailor their business strategy. The project looked at how publications helped the audience to 'make sense' of work, information that they then shared with peer organisations at the Venice exhibition.Interesting conclusions were drawn from the project's report about gender trends visiting the exhibition and their willingness to engage in peripheral material, and these were of benefit not just to ArtSway and the University but to peer organisations more generally. Ms Josepha Sanna, a recent Bachelor of Arts graduate, and her research teams learnt from the academic debates and ArtSway appreciated the new high-quality gallery texts that were produced. As a result, ArtSway have improved their commercial, public and international standing and the project has provided a model of practice for future academic and industry purposes and a continuing partnership between ArtSway & the University. Josepha Sanna is now employed by both organisations, at ArtSway to co-ordinate the ArtSway Associates scheme and at the University in assisting the text+work programme. A further publication for ArtSway's New Forest Pavilion at the 53rd International Art Exhibition, La Biennale di Venezia was produced as part of the ongoing partnership.