The Management of Critical, Promotional and Contextual Writing for ArtSway in the Production of New Forest Pavilion; ArtSway & and the Venice Biennale

《新森林馆》制作中ArtSway的批评、宣传和语境写作管理；

• 批准号: AH/E511260/1
• 负责人: Stephanie James
• 金额: $ 1.98万
• 依托单位: Arts University Bournemouth
• 依托单位国家: 英国
• 项目类别: Research Grant
• 财政年份: 2007
• 资助国家: 英国
• 起止时间: 2007 至 无数据
• 项目状态: 已结题
• 来源: https://gtr.ukri.org/projects?ref=AH%2FE511260%2F1
• 关键词: Management; Critical; Promotional; Contextual; Writing

The Arts Institute at Bournemouth has produced text+work for the last 3 years, an arts publication with articles that link a contemporary 'artist/maker' with an 'author/writer' who, together, produce a textual 'response/commentary' on the University's current exhibit. The text challenges researchers, writers and curators, as well as members of the public, to push the boundaries between contemporary fine art and critical discourse. ArtSway Ltd. wanted to apply this same approach to their exhibitions, to increase visitor numbers and raise the quality of their Arts profile. The collaboration produced New Forest Pavilion, a publication with written essays on each of the six key New Forest Pavilion art exhibits held at ArtSway and at the Venice Biennale 2007. Two seminars were organised for the project, 'Spinning a Line' and 'Crafting a Visual Language', and were held in Venice during the 52nd International Art Exhibition, la Biennale di Venezia. They brought knowledge transfer to a whole new audience: speakers, writers, curators, artists, academics and members of the public all debated the boundaries between art and words, and the transcripts were published in Word Matters, a book accompanied by a CD that placed the discussion firmly in the public domain. The project also produced a detailed report, 'Understanding Contemporary Art: ArtSway and its Audiences', which included recorded interviews and detailed audience analysis of visitor trends and body language, information that ArtSway then used to tailor their business strategy. The project looked at how publications helped the audience to 'make sense' of work, information that they then shared with peer organisations at the Venice exhibition.Interesting conclusions were drawn from the project's report about gender trends visiting the exhibition and their willingness to engage in peripheral material, and these were of benefit not just to ArtSway and the University but to peer organisations more generally. Ms Josepha Sanna, a recent Bachelor of Arts graduate, and her research teams learnt from the academic debates and ArtSway appreciated the new high-quality gallery texts that were produced. As a result, ArtSway have improved their commercial, public and international standing and the project has provided a model of practice for future academic and industry purposes and a continuing partnership between ArtSway & the University. Josepha Sanna is now employed by both organisations, at ArtSway to co-ordinate the ArtSway Associates scheme and at the University in assisting the text+work programme. A further publication for ArtSway's New Forest Pavilion at the 53rd International Art Exhibition, La Biennale di Venezia was produced as part of the ongoing partnership.

伯恩茅斯艺术学院在过去的3年里制作了文本+作品，这是一种艺术出版物，其文章将当代“艺术家/制造商”与“作者/作家”联系起来，他们一起对大学当前的展览制作了文本“回应/评论”。文本挑战研究人员，作家和策展人，以及公众成员，推动当代美术和批评话语之间的界限。ArtSway Ltd.希望将同样的方法应用到他们的展览中，以增加参观人数并提高他们的艺术形象的质量。这次合作出版了《新森林馆》（New Forest Pavilion），这是一本关于在ArtSway和2007年威尼斯双年展上举办的六个主要新森林馆艺术展览的论文集。为该项目组织了两个研讨会，“纺纱线”和“制作视觉包装”，并在第52届威尼斯双年展期间在威尼斯举行。他们将知识转移给了全新的受众：演讲者、作家、策展人、艺术家、学者和公众都在讨论艺术和文字之间的界限，这些文字记录发表在Word Matters上，这本书附有一张CD，将讨论牢牢地放在了公共领域。该项目还制作了一份详细的报告，《理解当代艺术：ArtSway及其受众》，其中包括记录的采访和对观众趋势和肢体语言的详细分析，这些信息随后被ArtSway用于调整其商业战略。该项目着眼于出版物如何帮助观众“理解”工作，然后他们在威尼斯展览会上与同行组织分享信息。从该项目关于参观展览的性别趋势及其参与周边材料的意愿的报告中得出了有趣的结论，这些不仅对ArtSway和大学有益，而且对同行组织更普遍。刚毕业的艺术学士Josepha Sanna女士和她的研究团队从学术辩论中吸取了经验，ArtSway对所制作的新的高质量画廊文本表示赞赏。因此，ArtSway提高了他们的商业，公共和国际地位，该项目为未来的学术和行业目的以及ArtSway与大学之间的持续伙伴关系提供了实践模式。Josepha Sanna现在受雇于这两个组织，在ArtSway协调ArtSway Associates计划，并在大学协助text+工作计划。作为持续合作的一部分，为ArtSway在第53届威尼斯双年展上的新森林馆制作了另一份出版物。