Where Art meets Science: Introducing new materials paradigms through high fashion

环境问题越来越重要，英国每年产生300万吨塑料废物，其中大部分是家庭废物。尽管有这种明显的关切，消费者似乎不愿意促进更环保的消费模式-无论是通过更昂贵的环保型包装，还是通过自己的回收努力。我们将通过一个国际知名的艺术装置引发一场关于消费品中使用的材料的短暂性的辩论。第一个展览将使用高级时装的隐喻来质疑材料如何与周围环境相互作用。第二个展示将使用熟悉的品牌包装改变交互的上下文。该装置的视觉效果将通过选择伴随的音轨与艺术评论，外行的解释和材料和方法的深入技术描述来增强。这些展品将在目标受众、学校和高影响力地点（如艺术画廊和雕塑公园）巡回展出。与高级时装和奢侈品的联系将确保电视、广播和新闻报道。此外，这些市场可能是任何新技术的早期采用者。

Environmental concerns are increasingly important and the UK produces 3 million tonnes of plastic waste per year - the majority of which is in domestic waste streams. Despite this perceived concern consumers seem unwilling to contribute to more environmentally friendly consumption patterns - either through more expensive environmentally smart packaging or through their own recycling efforts. We will provoke a debate into the ephemeral nature of the materials used in consumer goods through an internationally acclaimed art installation. The first exhibit will question how materials interact with their surroundings using the metaphor of high fashion. The second exhibit will change the context of the interaction using familiar branded packages. The visual impact of the installation will be augmented by a selection of accompanying audio tracks with an artistic commentary, a lay-persons interpretation and a deeply technical description of the materials and methods. The exhibits will be toured around target audiences, schools and high impact locations, such as art galleries and sculpture parks. The link with high fashion and luxury goods will ensure TV, radio and press coverage. Furthermore, these markets are likely to be early adopters of any new technology.