Exploring the changing role of advertising creatives in the UK advertising industry

探索广告创意在英国广告业中不断变化的角色

• 批准号: ES/E025080/1
• 负责人: Charlotte Gilmore
• 金额: $ 8.57万
• 依托单位: University of St Andrews
• 依托单位国家: 英国
• 项目类别: Fellowship
• 财政年份: 2007
• 资助国家: 英国
• 起止时间: 2007 至 无数据
• 项目状态: 已结题
• 来源: https://gtr.ukri.org/projects?ref=ES%2FE025080%2F1
• 关键词: Exploring; changing; role; advertising; creatives

Abstracts are not currently available in GtR for all funded research. This is normally because the abstract was not required at the time of proposal submission, but may be because it included sensitive information such as personal details.

目前GtR中并没有所有资助研究的摘要。这通常是因为在提交提案时不需要摘要，但也可能是因为摘要中包含个人详细信息等敏感信息。

项目成果

The firm as a collaborative community : reconstructing trust in the knowledge economy

作为协作社区的公司：重建知识经济中的信任

• 期刊: International journal of advertising
• 影响因子: 6.7
• 作者: Charlotte McLeod (author)

The elephant in the room? Class and creative careers in British advertising agencies

房间里的大象？

• DOI: 10.1177/0018726709335551
• 发表时间: 2009
• 期刊: Human Relations
• 影响因子: 5.7
• 作者: McLeod C

Pot Noodles, Placements and Peer Regard: Creative Career Trajectories and Communities of Practice in the British Advertising Industry Pot Noodles, Placements and Peer Regard

锅面、安置和同行关注：英国广告业的创意职业轨迹和实践社区 锅面、安置和同行关注

• DOI: 10.1111/j.1467-8551.2010.00705.x
• 发表时间: 2011
• 期刊: British Journal of Management
• 影响因子: 5.6
• 作者: McLeod C

Examining the advertising creative-client relationship

检查广告创意与客户的关系

• 作者: Barbara Townley (Author)

An exploration of the lifelong relationship between the advertising creative and their creativity

探索广告创意与其创造力之间的终生关系

• 作者: Charlotte McLeod (author)