Communication Strategies & Messaging to Improve Dietary Behavior when Eating Away

沟通策略

• 批准号: 7748083
• 负责人: ESTHER P HILL
• 金额: $ 9.34万
• 依托单位: HEALTHY DINING INC
• 依托单位国家: 美国
• 财政年份: 2010
• 资助国家: 美国
• 起止时间: 2010-09-01 至 2011-08-31
• 项目状态: 已结题
• 来源: https://reporter.nih.gov/project-details/7748083
• 关键词: Communication; Strategies; Messaging; Improve; Dietary

DESCRIPTION (provided by applicant): This project will focus on the development, implementation and evaluation of messaging designed to increase the availability and selection of healthier restaurant dining choices and positively impact public health. During Phase I, communication specialists will assist in developing effective messages that will (1) attract restaurants to provide and promote healthier choices, and (2) entice the public to choose the healthier restaurant meals. The messages will be tested and evaluated in focus groups of consumers and restaurant operators, and in anonymous online consumer surveys. During Phase II, the project will be expanded to (1) refine and expand the messaging, (2) implement the messages within a group of "test" restaurants, (3) incorporate the messages in a marketing campaign to attract consumers to the restaurants, and (4) test the effectiveness of the messages with quantitative measurements of sales data and diner surveys in restaurants. Research will involve multiple "targets" (restaurants, consumers, media, and health educators) and will include diverse populations. 1 PUBLIC HEALTH RELEVANCE: Communication Strategies and Messaging to Improve Dietary Behavior when Eating Away from Home Relevance: Obesity and poor nutrition contribute significantly to four of the ten leading causes of death in the United States (cancer, heart disease, stroke and diabetes) and cost an estimated $200 billion in health care costs each year. The fact that Americans are eating restaurant-prepared foods four to five times per week, along with the fact that restaurant meals tend to be less healthful and larger than meals prepared at home, contribute significantly to the health problems stated above. Therefore, it is increasingly important for overall public health that restaurants provide and promote healthier meals, and that Americans be able to identify and choose these meals when dining out.

描述（由申请人提供）：该项目将侧重于信息的开发，实施和评估，旨在增加更健康的餐厅用餐选择的可用性和选择，并对公众健康产生积极影响。在第一阶段，传播专家将协助制定有效的信息，以（1）吸引餐馆提供和促进更健康的选择，（2）吸引公众选择更健康的餐馆膳食。这些信息将在消费者和餐馆经营者的重点小组以及匿名在线消费者调查中进行测试和评估。在第二阶段，该项目将扩展到（1）完善和扩展信息传递，（2）在一组“测试”餐厅内实施信息传递，（3）将信息纳入营销活动，以吸引消费者到餐厅，以及（4）通过定量测量餐厅的销售数据和用餐者调查来测试信息传递的有效性。研究将涉及多个“目标”（餐馆，消费者，媒体和健康教育工作者），并将包括不同的人群。1.公共卫生相关性：相关性：肥胖和营养不良是美国十大死亡原因中的四个（癌症，心脏病，中风和糖尿病），每年估计花费2000亿美元的医疗保健费用。事实上，美国人每周吃四到五次餐馆准备的食物，沿着，餐馆的饭菜往往比家里准备的饭菜更不健康，更大，这对上述健康问题有很大的影响。因此，餐馆提供和推广更健康的膳食，以及美国人在外出就餐时能够识别和选择这些膳食，对整体公共健康越来越重要。