Healthy Dining Finder Restaurant Logo & Website Program
Healthy Dining Finder Restaurant Logo & Website Program
批准号:
7053619
负责人:
ESTHER P HILL
金额:
$37.5万
依托单位:
依托单位国家:
美国
项目类别:
财政年份:
2005
资助国家:
美国
项目状态:
已结题
起止时间:
2005-08-01 至 2007-07-31
关键词:
Internetadvertisingbehavioral /social science research tagcaloric dietary contentchoiceclinical researchdietary constituentdisease /disorder prevention /controleatingfruithealth behaviorhuman subjectinformation displayinformation systemsnutrition educationnutrition related tagobesitytechnology /technique developmentvegetables
中文摘要
描述(由申请者提供):健康餐饮寻求者的长期目标是通过增加全国餐馆提供的更健康饮食的供应和信息,帮助减少与肥胖和营养相关疾病相关的风险因素的流行。在全美餐厅协会的合作下,Accents on Health,Inc.(DBA Healthy Dining)将与数千家餐厅(代表数万个地点)接洽,讨论参与健康餐饮寻求者计划的事宜。来自每个参与的餐厅的四到十个健康菜单项目将通过两种方式进行识别和推广:(1)通过标识、特殊菜单、橱窗贴纸等在餐厅现场进行宣传;(2)在www.Health diningfinder.com网站上,这是一个寻求成为关于健康餐厅餐饮的权威在线资源的网站。特色菜品的营养信息包括水果/蔬菜(以杯为单位)、卡路里、总脂肪、饱和脂肪、反式脂肪、钠、胆固醇、碳水化合物、纤维、糖和蛋白质。
第二阶段的目标包括:
1.提升网站能力
2.扩大参与餐厅的数目
3.获得卫生组织、卫生专业人员、企业等的支持,以推广健康饮食寻求者
4.通过公关和广告向公众推出该计划
流程评估将包括跟踪为向餐馆介绍该计划所采取的步骤;注册的餐馆的数量和类型;为获得卫生组织、卫生专业人员、企业和社区组织的支持而采取的步骤;以及为向公众推出该计划所采取的步骤。结果评价将包括衡量网站点击率和链接,以及对网站访问者和参与调查的餐厅经营者进行在线调查。
英文摘要
DESCRIPTION (provided by applicant): The long-term goal of Healthy Dining Finder is to help reduce the prevalence of risk factors related to obesity and nutrition-related diseases by increasing the availability of, and information about, healthier meals at restaurants nationwide. With the cooperation of the National Restaurant Association, Accents On Health, Inc. (dba Healthy Dining) will approach thousands of restaurants (representing tens of thousands of locations) about participating in the Healthy Dining Finder Program. Four to ten healthful menu items from each participating restaurant will be identified and promoted in two ways: (1) on-site in the restaurants via logos, special menus, window stickers, etc., and (2) on www.healthydiningfinder.com, a website which seeks to be the definitive online resource regarding healthy restaurant dining. Nutrition information for the featured menu items includes fruit/vegetable servings (in cups), calories, total fat, saturated fat, trans fat, sodium, cholesterol, carbohydrates, fiber, sugars, and protein.
Aims for Phase II include:
1. Enhancing the capabilities of the website
2. Expanding the number of participating restaurants
3. Generating support from health organizations, health professionals, businesses, etc., to promote Healthy Dining Finder
4. Launching the program to the public through PR and advertising
Process evaluations will consist of tracking the steps taken to introduce the program to restaurants; the numbers and types of restaurants that enroll; the steps taken to generate support from the health organizations, health professionals, businesses and community organizations; and the steps taken to launch the program to the public. Outcome evaluations will consist of measuring website hits and links and online surveys of website visitors and participating restaurant operators.
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会议论文
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