Improving communication about immunisation through social sciences research

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Vaccination is one of the greatest public health acheivements of the last century. Yet new threats to vaccine programs arise as diseases become less visible. Waning public confidence in immunisation and specific vaccine scares continue to threaten programs globally. This research will help to improve our understanding of why people do and don't immunise and the role communication can play. It will develop and test novel interventions to address public concerns and assist health professionals in the way they communicate vaccine risk and benefit.