Monitoring the gap between evidence and vaccination behaviour by sampling the location-specific consumption of health information from news and social media

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Vaccination programs have saved millions of lives in the last decade but vaccine refusal threatens their success. We propose new methods for tracking social media to measure how people in different locations are exposed to different information about vaccines from the media and other sources. This will help us understand why some communities appear to be more susceptible to vaccine hesitancy, and help public health organisations more effectively address the problem of vaccine acceptance.