Assessing the Intended and Unintended Consequences of E-cigarette TV Advertising

 描述（由申请人提供）：如果最终确定，FDA拟议的推定规则将扩大FDA的监管权力，以电子烟和其他烟草产品，允许FDA提出限制其广告和促销的规则。法律要求FDA未来可能对电子烟实施的任何潜在营销限制都必须基于证明此类措施对人口水平影响的科学证据。不幸的是，到目前为止，还没有研究调查电视电子烟广告对人口水平的影响。该项目的总体目标是检查电视电子烟广告的直接影响和意外后果，并为FDA的认定规则和任何未来限制电子尼古丁输送系统（ENDS）营销的潜在监管行动提供及时的科学依据。具体目标是：1）检查电子烟电视广告对电子烟和可燃香烟的意识，风险认知，使用意图，启动和使用模式的影响。2)评估电子烟电视广告的意外后果，检查a）其对态度，信念和与其他ENDS产品（如vaping pen，e-hookah，tank-style e-cigarettes/Mods和vaping juice）相关的行为的影响; B）吸烟者中基于证据的戒烟方法的替代;以及c）其对vaping marijuana，vape意图，启蒙和marijuana vaping的风险认知的影响; 3）研究州和地方烟草控制政策以及限制电子烟和大麻使用的政策是否/在多大程度上改变了电子烟电视广告的直接影响和非预期影响。这些目标将通过将经过验证的研究和分析方法应用于新的调查数据和现有数据的独特组合来实现，这些数据是通过拟议研究团队领导的先前NIH资助的项目收集的。该项目的研究结果将为电子烟电视营销对人口水平的影响提供高度相关和及时的科学证据。该项目有可能为电子烟电视广告的直接影响和非预期影响提供独特的见解。 影响与各种ENDS和vaping产品相关的态度，信念和行为。

 DESCRIPTION (provided by applicant): If finalized, the FDA's proposed Deeming Rule would extend FDA's regulatory authority to e-cigarettes and other tobacco products, allowing FDA to propose rules that restrict their advertising and promotion. Any potential marketing restrictions FDA may impose on e-cigarettes in future are required by law to be based on the scientific evidence demonstrating the population-level impact of such measures. Unfortunately, to date, no studies have examined the population level impact of televised e-cigarette advertising. This project will advance the scientific knowledge on e-cigarettes by filling this critical research gap The overarching goal of this project is to examine the direct effects and the unintended consequences of televised e-cigarette advertising and provide timely scientific bases for FDA's Deeming Rule and any future potential regulatory actions on restricting marketing for Electronic Nicotine Delivery Systems (ENDS). The specific aims are: 1) to examine the impact of e-cigarette TV advertising on awareness, risk perceptions, intentions to use, initiation, and patterns of use of e-cigarettes and combustible cigarettes. 2) to assess the unintended consequences of e-cigarette TV advertising, examining a) its impact on attitudes, beliefs, and behaviors related to other ENDS products such as vaping pens, e-hookah, tank-style e-cigarettes/Mods, and vaping juice; b) substitution away from evidence-based cessation methods among smokers; and c) its impact on risk perceptions about vaping marijuana, intentions to vape, initiation, and marijuana vaping; and 3) to study whether/to what extent state and local tobacco control policies and policies restricting e-cigarette and marijuana use modify the direct effects and unintended impacts of e-cigarette TV advertising. These aims will be accomplished by applying proven research and analytic methods to a unique combination of new survey data and existing data collected via previously NIH-funded projects led by the proposed research team. The findings from this project will provide highly policy-relevant and timely scientific evidence on the population level impact of e-cigarette TV marketing. This project holds the potential to provide unique insight into e-cigarette TV advertising's direct effects and unintended influences on attitudes, beliefs, and behaviors related to a wide spectrum of ENDS and vaping products.