Understanding the Impact of Vaping Prevention Ads on Adolescents and Young Adults

了解电子烟预防广告对青少年和年轻人的影响

• 批准号: 10665870
• 负责人: SETH Michael NOAR
• 金额: $ 67.18万
• 依托单位: UNIV OF NORTH CAROLINA CHAPEL HILL
• 依托单位国家: 美国
• 财政年份: 2023
• 资助国家: 美国
• 起止时间: 2023-09-30 至 2028-08-31
• 项目状态: 未结题
• 来源: https://reporter.nih.gov/project-details/10665870
• 关键词: Adolescent; Adolescent and Young Adult; Age; Archives; Attitude; Behavior; Belief; Categories; Code; Communication; Country; Disparity; Education; Effectiveness; Electronic cigarette; Goals; Health; Intervention; Knowledge; Length; Lesbian Gay Bisexual; Media Campaign; Modeling; Music; Outcome; Participant; Population; Predisposition; Prevention; Public Health; Random Allocation; Randomized; Randomized, Controlled Trials; Reduce health disparities; Regulation; Resources; Risk; Sampling; Science; Series; Sex Orientation; Smoking; Smoking Behavior; Smoking Prevention; Source; Surveys; Tobacco; United States Food and Drug Administration; Visual; Work; Youth; addiction; aged; cigarette smoking; cost; experimental study; machine learning method; peer; prevent; primary outcome; prospective; recruit; secondary outcome; sound; tobacco products; tobacco regulatory science; tool; two-arm trial; uptake; vaping; young adult

ABSTRACT: PROJECT 4 Smoking prevention campaigns are an effective tool for reducing adolescent and young adult cigarette smoking. However, the science of vaping prevention campaigns is just beginning to emerge. Vaping prevention video ads contain a large number of different objective ad features, and we currently know little about which ad features are most impactful for adolescents and young adults. We also know little about whether impactful ad features differ for lesbian, gay, and bisexual (LGB) adolescents and young adults who are more likely to vape than their peers. The primary goal of our project is to characterize the objective features of vaping prevention video ads to determine which ad features best predict perceived message effectiveness and most reduce susceptibility to vaping. Our work also explores whether impactful ads and ad features differ by sexual orientation, as well as an examination of unintended consequences of vaping prevention ads (e.g., encouraging cigarette smoking). For Aim 1, we will characterize the objective features of hundreds of vaping prevention video ads from our Vaping Prevention Resource (VPR) – the largest open access archive of vaping prevention messages in the country – and other sources. For Aim 2, we will identify which features of video ads predict perceived message effectiveness and unintended effects using an online experiment with 3,000 adolescents and young adults (ages 13-20, oversampling LGB participants) who are at-risk of vaping or currently vape. Based on the results, we will select 5 ads with promising features and 5 ads without promising features for the Aim 3 randomized controlled trial (RCT). For Aim 3, we will evaluate the ability of vaping prevention video ads with features found to be most promising in Aim 2 to reduce susceptibility to vaping. We will recruit 1,200 adolescents and young adults (ages 13-20, oversampling LGB participants) who are at-risk of vaping or currently vape to participate in an RCT with 3 online study sessions over 4 weeks. We will conduct a 2-arm trial where participants are randomized to view 1) ads with promising features (intervention) or 2) ads without promising features (control). Our primary outcome is susceptibility to vaping and our secondary outcomes include vaping risk beliefs, attitudes toward vaping, and vaping behavior. We will also explore differences in ad impact by sexual orientation as well as unintended effects on cigarette smoking outcomes. Our proposal fits within the integrative theme of the UNC TCORS of building the science for effective regulation of and communication about tobacco products disproportionately used by priority populations – e-cigarettes – in the U54 proposal “Advancing Tobacco Regulatory Science to Reduce Health Disparities.” Our project is responsive to the FDA Scientific Domains of Communications (Aims 1-3) and Behavior (Aim 3) in RFA-OD-22- 004. This work will provide crucial knowledge about which features of vaping prevention video ads are most effective for adolescents and young adults, leading to more impactful vaping prevention campaigns.

摘要：项目4 预防吸烟活动是减少青少年和年轻成人香烟的有效工具 吸烟。但是，预防运动的科学刚刚开始浮出水面。预防烟雾 视频广告包含大量不同的目标广告功能，我们目前对哪种广告了解 特征对青少年和年轻人最有影响力。我们也对有影响力的广告一无所知 女同性恋，同性恋和双性恋（LGB）青少年和年轻人的特征不同 比他们的同龄人。我们项目的主要目标是表征预防烟雾的客观特征 视频广告以确定哪些广告最佳预测感知的消息有效性并最大程度地降低 对烟的敏感性。我们的工作还探讨了有影响力的广告和广告功能是否与性不同 方向以及检查预防烟雾广告的意外后果（例如， 鼓励吸烟）。对于AIM 1，我们将表征数百种VAP的客观特征 我们的Vaping预防资源（VPR）的预防视频广告 - 最大的开放访问档案库 该国的预防信息以及其他来源。对于AIM 2，我们将确定视频的哪些功能 广告使用3,000 青少年和年轻人（13-20岁，过度采样LGB参与者）是烟雾烟或 目前vape。根据结果​​，我们将选择5个具有承诺功能的广告和5个无承诺的广告 AIM 3随机对照试验（RCT）的功能。对于AIM 3，我们将评估VAP的能力 预防视频广告具有发现在AIM 2中最有前途的功能，以降低对烟雾的敏感性。我们 将招募1,200名青少年和年轻人（13-20岁，过度采样LGB参与者） 在4周内进行了3个在线学习课程，目前烟或vape参加了3个在线学习课程。我们将进行 2臂试验，其中参与者被随机查看1）具有承诺功能的广告（干预）或2）广告 没有承诺功能（控制）。我们的主要结果是对烟和次要的敏感性 结果包括蒸发风险信念，参加烟气和烟行为。我们还将探索 性取向的AD影响差异以及对吸烟结果的意外影响。 我们的建议符合建立科学以进行有效监管的UNC TCOR的综合主题 关于烟草产品的交流和交流不成比例地使用优先人群 - 电子烟 - 在U54提案中，“推进烟草监管科学以减少健康差异”。我们的项目是 对RFA-OD-22-中的FDA科学领域（目标1-3）和行为（AIM 3）响应了FDA科学领域 004。这项工作将提供有关最重要的预防视频广告功能的关键知识 对青少年和年轻人有效，导致更具影响力的预防运动。