Social Media Action to Reach, Teach and Educate Greater Richmond, VA, 2.0 (SMARTER-VA 2.0)

项目摘要 弗吉尼亚联邦大学（VCU）的梅西综合癌症中心（Massey）寻求 国家癌症研究所（NCI）癌症中心支持补助金（CCSG）的行政补充， 多渠道沟通活动，以改善癌症教育和服务不足的结果 人口。作为弗吉尼亚州联邦内领先的学术医疗中心，梅西提供 66-地点集水区横跨弗吉尼亚州中部、南部和东部。这个地区有超过 400万居民，其特点是社区有大量的种族，地理， 社会经济多样性导致更高的总体癌症负担和显著的健康差异 比全国报道的还要多。在这66个地区中，26个被确定为结直肠癌（CRC）热点地区， 弗吉尼亚此外，66个地区中有11个因死亡率高而被列入美国前50名， 筛查癌症，包括CRC。在这个项目中，社交媒体行动，以达到，教，和教育更大 弗吉尼亚州里士满，2.0（SMARTER-VA 2.0），梅西将指导多渠道的沟通工作， 11个高死亡率地区中的6个，包括殖民高地、埃塞克斯县、哈利法克斯县、马廷斯维尔、 Nottoway县和Sussex县。这些地区的CRC发病率和死亡率较高， 癌症的行为风险因素的比率（例如，肥胖和吸烟）比弗吉尼亚州和美国人口。 SMARTER-VA 2.0将侧重于30岁以上的普通人群，利用多渠道通信 战略，包括提前信息，以改善癌症教育和结果， 45至50岁年龄组的平均CRC风险和及时消息，他们可能不知道新的CRC 筛选指南。梅西希望为这一人群扩大教育机会， 预防、早期发现和接受CRC筛查，并解决健康知识差距， 变化在2021-2025年战略计划的指导下，MCC的首要重点是研究、教育和 社区外展和参与工作将减少癌症健康差距， 优先发展创新的预防和治疗方法 肺癌、胃肠癌、乳腺癌和前列腺癌以及两个关键的行为因素，烟草和 肥胖控制

PROJECT SUMMARY The Massey Comprehensive Cancer Center (Massey) at the Virginia Commonwealth University (VCU) seeks an administrative supplement for its National Cancer Institute (NCI) Cancer Center Support Grant (CCSG), for multi-channel communication campaigns for improvements in cancer education and outcomes in underserved populations. As a leading academic medical center within the Commonwealth of Virginia, the Massey serves a 66-locality catchment area spanning central, southern, and eastern Virginia. This region is home to more than four million residents and is characterized by communities with substantial racial, geographic, and socioeconomic diversity that contributes to a higher overall cancer burden and significant health disparities than reported nationally. Of those 66 localities, 26 are identified as colorectal cancer (CRC) hotspots in Virginia. In addition, 11 of the 66 localities are listed in the top 50 in the US for high mortality among screenable cancers including CRC. In this project, Social Media Action to Reach, Teach, and Educate greater Richmond, Virginia, 2.0 (SMARTER-VA 2.0), Massey will direct the multi-channeled communication efforts to the six of the 11 high mortality localities, including Colonial Heights, Essex County, Halifax County, Martinsville, Nottoway County, and Sussex County. These localities have high CRC incidence and mortality, and higher rates of behavioral risk factors for cancer (e.g., obesity and smoking) than Virginia and US populations. SMARTER-VA 2.0 will focus on the general population, 30+ years old, utilizing multi-channel communication strategies including lead-time messages for improvements in cancer education and outcomes for those with an average risk of CRC and on-time messages for the 45 to 50 age group, who may not be aware of new CRC screening guidelines. Massey looks to expand educational opportunities for this population to increase the prevention, early detection, and uptake of CRC screening and address health literacy gaps toward actionable change. Guided by the 2021-2025 Strategic Plan, MCC’s overarching focus for research, education, and community outreach and engagement efforts will be to reduce cancer health disparities and improve survivorship for all with priorities placed in developing innovative approaches to the prevention and treatment of lung, gastrointestinal, breast, and prostate cancers as well as two key behavioral factors, tobacco and obesity control.