Developing an innovative entertainment-evaluation model to evaluate the efficacy of digital comedy in engaging young men with sexual health knowledge

点击翻译按钮获取中文摘要

This project aims to develop an innovative methodology to evaluate the efficacy of using digital comedy to reach young men with information about healthy sexual development. Rates of sexually transmitted infections are rising among young people aged 16-29 in Australia and research shows that young men are poorly informed about healthy sexual development. This project takes an entertainment-education approach, evaluating the use of digitally-distributed entertainment videos to reach young men with this information.