Message Core: Design, Evaluation, and Methods

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Title: Section # 5a: Message Core: Design, Evaluation, and Methods Director: Joseph Cappella, Ph.D. (8% years 1-2), (17% years 3-5) Key personnel Paul Messaris, Ph.D (Investigator- 5%), Amy Leader (Research Director-75%) Project Summary: The Core will provide assistance in message design and testing to major and pilot Center projects, evaluate new methods for assessment of message characteristics, and advance theories of message effects relevant to cancer control. It will cooperate with the Annenberg National Health Communication Survey (ANHCS) to maintain an online laboratory for message testing and collaborate with cancer-related ¿ research projects elsewhere at Penn and around the U.S.