Smoking Cues in Anti-Tobacco PSAs

反烟草公益广告中的吸烟提示

• 批准号: 8318303
• 负责人: Joseph Nicholas Cappella
• 金额: $ 54.22万
• 依托单位: UNIVERSITY OF PENNSYLVANIA
• 依托单位国家: 美国
• 财政年份: 2003
• 资助国家: 美国
• 起止时间: 2003-09-15 至
• 项目状态: 未结题
• 来源: https://reporter.nih.gov/project-details/8318303
• 关键词: Adult; Antismoking; Arousal; Attitude; Awareness; Behavior; Behavioral; Cause of Death; Centers of Excellence in Cancer Communications Research; Chemicals; Chronic; Cigarette; Consumption; Cues; Development; Doctor of Philosophy; Effectiveness; Equilibrium; Exhibits; Exposure to; Future; Galvanic Skin Response; Gender; Happiness; Health; Heart Rate; Individual Differences; Laboratories; Laboratory Research; Link; Mass Media; Measures; Media Campaign; Mediation; Modeling; Motivation; Nicotine; Nicotine Dependence; Participant; Peripheral; Persons; Persuasive Communication; Physiologic Monitoring; Physiological; Policies; Process; Reaction Time; Reporting; Research; Rewards; Sampling; Self Efficacy; Series; Services; Smell Perception; Smoke; Smoker; Smoking; Smoking Behavior; Testing; Tobacco; Tobacco Industry; Tobacco use; Vision; base; behavior measurement; conditioning; design; intervention effect; primary outcome; programs; smoking cessation; stimulus processing

PROJECT TITLE: Project # 2: Smoking Cues in Anti-tobacco PSAs PRINCIPAL INVESTIGATORS: Caryn Lerman, Ph.D., Joseph N. Cappella, Ph.D. KEY PERSONNEL: Lerman (15%), Cappella (10%), Andrew Strasser, Ph.D. (15%), E. Paul Wileyto, Ph.D. (10%), Chris Jepson (5%). PROJECT SUMMARY: Tobacco use is the greatest preventable cause of death worldwide yet about 1 in 5 adults in the U.S. continue to smoke. Message campaigns, such as public service announcements (PSAs), designed to increase the awareness of the health harms of tobacco use, have shown initial promising findings. This has led to exploration of the features of anti-tobacco PSAs that are most and least persuasive, including types of appeals and PSA components or features. Anti-smoking mass media campaigns often present smoking-related cues (e.g., seeing someone smoke) to illustrate the negative consequences of smoking). However, these smoking-related "cues" can elicit strong smoking urges, providing a key motivation for continued smoking in the face of a desire to quit. Our preliminary research shows that when chronic smokers view anti-smoking PSAs that include smoking cues, their urges to smoke increase significantly - if the central argument of the PSA is weak. To extend this research, we propose to study the effects of smoking cues in anti-tobacco PSAs on smoking urges, message processing, persuasion, and smoking behavior in a sample of 300 chronic smoking adults. This laboratory-based study will use a 3 (smoking cue: no cue/peripheral cue/central cue) x 2 (low/high argument strength) factorial (between-subject) design. PSAs in different conditions will be balanced for multiple explicit and implicit ad features. The primary outcomes are: 1) smoking urges, 2) message processing (recall, perceived ad effectiveness), and 3) persuasion (attitudes, self-efficacy, intentions). In addition, participants will be monitored for physiological arousal (heart rate, skin conductance) elicited during cue presentation. Following the session, we will permit participants to smoke in the smoking research laboratory and assess latency and consumption, thus serving as a behavioral measure of PSA smoking cue effects. Results from this study may importantly provide empirical support for better development of anti-smoking PSAs, and to support restrictions on tobacco industry adver

项目名称：项目# 2：反烟草公益广告中的吸烟提示