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Cigarette packaging: design, cognition, and consumer choices

卷烟包装：设计、认知和消费者选择

基本信息

批准号：
9230635
负责人：
Joseph G. L Lee
金额：
$ 11.06万
依托单位：
EAST CAROLINA UNIVERSITY
依托单位国家：
美国
项目类别：
财政年份：
2016
资助国家：
美国
起止时间：
2016-09-22 至 2018-08-31
项目状态：
已结题

来源：
https://reporter.nih.gov/project-details/9230635
关键词：
Address Adolescent Adult Affective Cancer Etiology Cessation of life Characteristics Cigarette Cognition Cognitive Color Consumption Descriptor Disease Elements Equilibrium Eye Family Smoking Prevention and Tobacco Control Act Focus Groups Foundations General Population Goals Industry Label Lead Lesbian Gay Bisexual Link Literature Low income Manufacturer Name Marketing Methods Mission Modeling Modification Morbidity - disease rate Participant Pattern Peer Review Perception Population Process Product Labeling Product Packaging Public Health Regulation Research Research Priority Risk Role Science Sexual and Gender Minorities Shapes Smoker Strawberries Taste Perception Testing Thinking Tobacco Tobacco Industry Tobacco use Tobacco-Related Carcinoma United States Food and Drug Administration Variant Visual Woman Youth abstracting base cigarette smoking consumer behavior design disability evidence base experience innovation mortality non-smoker pattern perception population health prevent research study transgender

项目摘要

Project Summary/Abstract Tobacco products have been subject to relatively little regulation historically and remain a leading cause of cancer. Under the Family Smoking Prevention and Tobacco Control Act of 2009 (FSPTCA), the Food and Drug Administration (FDA) is required to assess changes to regulated tobacco product packaging for impacts on population health. Thus, a product with a labeling change that makes it distinct from previous products is required to undergo a pre-market review process. There is little evidence, however, from the U.S. regulatory context about what constitutes a new product and which changes to a pack would matter. As public health regulators receive decreasing judicial deference while facing increased scrutiny from industry, regulations with a strong scientific foundation are critical to advance the FDA's mission. This research first investigates U.S. adult smoker perceptions of cigarette packaging changes using online, synchronous focus groups. The findings of these groups inform two experimental aims conducted with separate groups of U.S. adult smokers. In the first, a balanced incomplete block design (BIBD) and multidimensional scaling assess which changes to pack labeling identified in the qualitative aim are most associated with being a new, distinct product in the eyes of smokers. In the second, a BIBD is used to assess the influence of these labeling changes on cognitive and affective determinants of consumer behavior. This project uses a conceptual model from the product design literature that links visual packaging changes to consumer behavior. The implications of this research are important to the scientific evidence related to pre-market review. The ultimate goal of this research is to provide a scientific evidence base to prevent cancers and tobacco-related disease, disability, and death.

项目总结/文摘