Hashtag HPV: Engaging parents through social media to increase HPV vaccination

Hashtag HPV：通过社交媒体吸引家长增加 HPV 疫苗接种

• 批准号: 10448455
• 负责人: Wen-Juo Lo
• 金额: $ 40.21万
• 依托单位: UNIVERSITY OF ARKANSAS AT FAYETTEVILLE
• 依托单位国家: 美国
• 财政年份: 2021
• 资助国家: 美国
• 起止时间: 2021-09-15 至 2024-08-31
• 项目状态: 已结题
• 来源: https://reporter.nih.gov/project-details/10448455
• 关键词: Address; Adolescent; Age; Appointment; Cancer Control; Cancer Etiology; Caregivers; Child; Child Rearing; Communication; Communications Media; Communities; Data; Decision Making; Development; Empathy; Enrollment; Evaluation; Exposure to; Feeling; Focus Groups; Future; Goals; Health; Health Professional; Human Papilloma Virus Vaccination; Human Papilloma Virus Vaccine; Human Papillomavirus; Intention; Intervention; Knowledge; Life; Malignant Neoplasms; Measures; Media Intervention; Metadata; Methodology; Modeling; Parents; Participant; Patient Self-Report; Persons; Phase; Population; Prevention; Prevention strategy; Process; Public Health; Randomized Controlled Trials; Reporting; Research; Resistance; Science; Series; Source; Testing; Time; Transportation; Twitter; United States; Use Effectiveness; Vaccinated; Vaccination; Vaccine Research; Vaccines; base; cancer prevention; community engagement; comparison group; efficacy evaluation; falls; group intervention; innovation; intervention effect; longitudinal analysis; novel; online intervention; programs; recruit; skills; social media; surveillance data; theories; therapy design; tool; trend; vaccine acceptance; vaccine access; vaccine efficacy; vaccine safety; virtual

PROJECT SUMMARY/ABSTRACT Approximately 80 million people in the United States – or about one in four – are infected with human papillomavirus (HPV). HPV can cause cancer and there are vaccines that protect against cancer-related strains. Evidence supporting vaccine efficacy and safety is robust, and vaccine availability is widespread; however coverage rates continue to fall short of the national goal of 80% (48.6% in 2017). Understanding the barriers to vaccine acceptance, particularly related to parent resistance and their informational needs, is key to strengthening vaccine uptake among adolescents. Communicating evidence to parents and engaging them through narrative strategies may address some of the barriers during the decision-making process. Parents use social media as an important parenting tool and useful source for health information. In 2015, 75% of all parents used social media, and of these 1 in 4 used Twitter – equating to millions of parent users. We know that using social media data for surveillance has had early impact in public health. However, what is not known is the effectiveness of using large-scale social media data to inform a targeted social media intervention to support HPV vaccine uptake. This study will advance the growing field by evaluating the efficacy of an innovative narrative-focused intervention designed to communicate evidence and information about the HPV vaccine for parents who use social media as a health information source. The approach is informed by narrative engagement theory that posits narratives strengthen knowledge and promote engagement through storytelling by tapping into feelings of empathy, identification, and transportation. We will evaluate the efficacy of our Twitter-based pilot intervention in a randomized controlled trial that will enroll 600 parents/caregivers of children ages 9-14, whose child(ren) has not started the vaccine series. Our central hypothesis is that exposure to narrative-focused exemplar messages will lead to greater intention to vaccinate, and subsequently increased rates of vaccination in the intervention group compared to parents in the comparison group, who receive non-narrative HPV vaccine information (i.e., existing HPV vaccine information developed for Twitter). We will use a Twitter-based Community Advisory Board, virtual focus groups, and existing Twitter messages developed by the HPV Roundtable to inform narrative-focused message development. The proposed study will address three specific aims: 1) Develop narrative-focused scientific exemplars for HPV vaccine communication utilizing existing online messages and community engagement on Twitter; 2) Quantify differences in engagement, intention to vaccinate, and self-reported vaccination between parents exposed to the narrative-focused scientific exemplars and parents exposed to non-narrative scientific messages; 3) Collect and analyze longitudinal participant metadata to measure Twitter activity during the study period. This study will impact the field of cancer prevention generally and HPV vaccination specifically by establishing the efficacy of narrative-focused health messaging campaign on social media, using a Twitter-based parent-engagement strategy.

项目总结/文摘

项目成果

Algorithmic accountability on social media platforms in the context of alcohol-related health behavior change.

在与酒精相关的健康行为改变的背景下，社交媒体平台上的算法问责制。

• DOI: 10.1111/add.16042
• 发表时间: 2023
• 期刊: Addiction (Abingdon, England)
• 作者: Russell,AlexM;Bergman,BrandonG;Colditz,JasonB;Massey,PhilipM
• 通讯作者: Massey,PhilipM

Development of Personas to Communicate Narrative-Based Information About the HPV Vaccine on Twitter.

• DOI: 10.3389/fdgth.2021.682639
• 发表时间: 2021
• 期刊: Frontiers in digital health
• 作者: Massey PM;Chiang SC;Rose M;Murray RM;Rockett M;Togo E;Klassen AC;Manganello JA;Leader AE
• 通讯作者: Leader AE

Google Trends on Human Papillomavirus Vaccine Searches in the United States From 2010 to 2021: Infodemiology Study.

• DOI: 10.2196/37656
• 发表时间: 2022-08-29
• 期刊: JMIR PUBLIC HEALTH AND SURVEILLANCE
• 影响因子: 8.5
• 作者: Bhagavathula, Akshaya Srikanth;Massey, Philip M
• 通讯作者: Massey, Philip M

Identifying HPV vaccine narrative communication needs among parents on social media.

• DOI: 10.1016/j.pmedr.2021.101488
• 发表时间: 2021-09
• 期刊: Preventive medicine reports
• 影响因子: 2.8
• 作者: Massey PM;Togo E;Chiang SC;Klassen AC;Rose M;Manganello JA;Leader AE
• 通讯作者: Leader AE

Using Natural Language Processing to Explore "Dry January" Posts on Twitter: Longitudinal Infodemiology Study.

• DOI: 10.2196/40160
• 发表时间: 2022-11-18
• 期刊: JOURNAL OF MEDICAL INTERNET RESEARCH
• 影响因子: 7.4
• 作者: Russell, Alex M.;Valdez, Danny;Chiang, Shawn C.;Montemayor, Ben N.;Barry, Adam E.;Lin, Hsien-Chang;Massey, Philip M.
• 通讯作者: Massey, Philip M.