"Search and Rescue" peer-to-peer opioids prescriber education campaign

“搜索与救援”点对点阿片类药物处方者教育活动

• 批准号: 10244901
• 负责人: Fred John Muench
• 金额: $ 50万
• 依托单位: PARTNERSHIP TO END ADDICTION
• 依托单位国家: 美国
• 财政年份: 2012
• 资助国家: 美国
• 起止时间: 2012-09-15 至 2023-08-31
• 项目状态: 已结题
• 来源: https://reporter.nih.gov/project-details/10244901
• 关键词: Search; Rescue; peer; opioids; prescriber

FOA Number: RFA-FD-17-008 “Search and Rescue” Peer-to-Peer Opioids Prescriber Education Campaign Research & Related Other Project Information - Project Abstract This project will extend the “Search and Rescue” prescriber education campaign developed and deployed over five years, beginning in 2012, with support from FDA. It will build on learning derived from two-state, six-state and national rollout phases, and will also incorporate new elements that will equip patients and their parents / family members to interact constructively with their providers as medication is being prescribed. The “Search and Rescue” campaign was created and launched against a backdrop of mounting overdose deaths attributable to opioids, including prescription opioids. As that trend has steadily worsened (in part due to migration from prescription opioid abuse to heroin use), we perceive an urgent need to continue – and to strengthen – our efforts to equip prescribers to identify at-risk patients in their practices and refer them to treatment as appropriate. The Centers for Disease Control and the Surgeon General have both, within the past year, stressed the important role that prescribers must play in addressing today’s opioid addiction epidemic. As “Search and Rescue” is extended, then, the Partnership will intensify its paid media outreach behind those channels of communication that have proven to be most effective in the first phase of the campaign, will further refine and enrich the campaign website at www.searchandrescueusa.org, will more aggressively enlist partner organizations (e.g., medical societies) in promoting the campaign, and will expand its earned media (public relations) efforts in support of the campaign. Lastly, drawing on the Partnership for Drug-Free Kids’ expertise in reaching parents and caregivers of teens and young adults, a new campaign component will equip parents to ask prescribers basic questions at the time that medication is prescribed, helping to ensure that their child is being appropriately screened and advised – in effect, “demanding” of the prescriber a level of familiarity with the tools and resources promoted by the “Search and Rescue” campaign. The effectiveness of this initiative will be measured via a combination of media and website analytics, and through pre- and post-surveys conducted among visitors to the website – capturing intended improvement in familiarity with, and knowledge of, the basic tools and resources featured or linked to on the Search and Rescue site.

FOA编号：RFA-FD-17-008 “搜索与救援”点对点阿片类药物处方者教育活动 研究及相关其他项目信息-项目摘要 该项目将扩大已制定的“搜索和救援”处方者教育运动， 从2012年开始，在FDA的支持下，部署了五年。它将建立在学习的基础上 来自两个州，六个州和国家推出阶段，还将纳入新的 使患者及其父母/家庭成员能够进行建设性互动的要素 与他们的供应商作为药物被处方。 “搜索和救援”运动是在越来越多的 可归因于阿片类药物的过量死亡，包括处方阿片类药物。随着这一趋势的发展， 稳步恶化（部分原因是从处方阿片类药物滥用到海洛因使用的迁移），我们 我认为迫切需要继续-并加强-我们的努力，使处方医生， 在其实践中确定有风险的患者，并酌情将他们转介给治疗。的 在过去的一年里，疾病控制中心和卫生局局长都强调， 处方医生在解决当今阿片类药物成瘾流行病方面必须发挥的重要作用。 随着“搜索和救援”的延长，伙伴关系将加强其付费媒体宣传 在那些在第一阶段被证明是最有效的沟通渠道的背后， ，将进一步完善和丰富运动的网站， www.searchandrescueusa.org将更积极地争取合作伙伴组织（例如，医疗 协会）在促进运动，并将扩大其赢得的媒体（公共关系）的努力 来支持竞选 最后，利用无毒儿童伙伴关系在接触父母和 青少年和年轻人的照顾者，一个新的运动组成部分将使父母要求 处方医生在开药时的基本问题，有助于确保他们的 儿童正在接受适当的筛查和建议-实际上，“要求”开处方者 对“搜索和救援”运动推广的工具和资源的熟悉程度。 将通过媒体和网站相结合的方式来衡量这一举措的成效 分析，并通过对网站访问者进行的前后调查- 在熟悉和了解基本工具方面取得预期的改进， 搜索和救援网站上的特色资源或链接。