The Shades of Beauty: Understanding African and Asian American Women's Perceptions of Using Skin Lightening Products and Creating Innovative and Educational Messages

美丽的色调：了解非洲和亚裔美国女性对使用美白产品的看法并创造创新和教育信息

• 批准号: 10639265
• 负责人: wei sun
• 金额: $ 25万
• 依托单位: HOWARD UNIVERSITY
• 依托单位国家: 美国
• 财政年份: 2022
• 资助国家: 美国
• 起止时间: 2022-09-01 至 2024-08-31
• 项目状态: 已结题
• 来源: https://reporter.nih.gov/project-details/10639265
• 关键词: Shades; Beauty; Understanding; African; Asian

The Shades of Beauty: Understanding African and Asian American Women's Perceptions of Using Skin Lightening Products and Developing Innovative and Educational Messages Western beauty standards have long been forced into societies through the White male- dominated media giants promoting them as the standard, ideal, and desired. Skincare and beauty companies continue to uphold and promote Eurocentric standards by targeting women of color with messages reinforcing those values with over-the-counter skin lightening products. Despite the serious side effects and the governmental regulations and restrictions, the estimated global market for skin lightening products was extremely high. The Food and Drugs Administration has recently issued a warning to 12 companies for selling over the counter skin lightening products that contain high amounts of unapproved chemicals. The long-term use of these products without guidance from a licensed medical professional can cause serious health problems such as dermatitis and skin discoloration and potentially cause skin cancer. Research on the epidemic of skin lightening products and their serious side effects is scarce Western beauty standards, portrayed in media and upheld by societies and cultures, exclude racial and ethnic features from the concept of beauty which can potentially inflict mental, physical, and economic harm on women of color. Often, African American and Asian American women have to conform to these standards to be accepted and taken seriously in the workplace. This study explores African and Asian American women's perceptions and use of over-the- counter skin lightening products to understand the social and cultural factors that influence their decision making. The project aims to raise awareness of the health risks of using over the counter skin lightening products and promote diverse and inclusive beauty standards. The proposed study also aims to develop a creative and research-based set of race and ethnicity-centered educational communication campaigns with diverse and inclusive beauty messages The objectives of the project are: 1. Explore African and Asian American women's perceptions and use of OTC SL products. Understand the social and cultural factors that influence their decision-making and skin- health-seeking behavior. 1. Based on findings from Objective 1, develop a set of research-based and race and ethnicity-centered educational communication messages. 2. Based on Object 2, crowdsource a pool of professional visual designers to create visually appealing educational materials for social media campaigns. It is necessary to address the root problems associated with the increased use of skin lightening products, understand minority women's perceptions and health literacy regarding the use of skin lightening products. The purpose of the project is to raise awareness of a health disparity among African and Asian women in using skin lightening products, build innovative, and culturally sensitive educational materials to be disseminated on social media.

美的阴影：了解非洲和亚洲美国妇女的看法 使用皮肤美白产品和开发创新和教育信息 长期以来，西方的美容标准一直是通过白色男性强行进入社会的。 主导的媒体巨头将其作为标准，理想和理想。护肤美容 公司继续通过针对有色人种女性来维护和促进以欧洲为中心的标准 用非处方的亮肤产品来强化这些价值观。尽管 严重的副作用和政府的规定和限制，估计全球 美白产品的市场非常高。食品和药物管理局已经 最近对12家出售非处方美白产品的公司发出警告 含有大量未经批准的化学物质。长期使用这些产品， 有执照的医疗专业人员的指导可能会导致严重的健康问题， 并可能导致皮肤癌。 关于美白产品的流行及其严重副作用的研究很少 西方的美丽标准，在媒体上描绘和社会和文化的支持，排除 种族和民族特征从美的概念，这可能会造成心理， 对有色人种女性的身体和经济伤害。非洲裔美国人和亚裔美国人 妇女必须遵守这些标准，才能在工作场所得到接受和认真对待。 这项研究探讨了非洲和亚洲美国妇女的看法和使用的过度， 反对皮肤美白产品，了解影响他们的社会和文化因素， 决策。该项目旨在提高人们对非处方药使用的健康风险的认识 美白产品，并促进多样化和包容性的美容标准。拟定研究 还旨在开发一套以种族和民族为中心的创造性和研究性的教育 传播活动，提供多元化和包容性的美容信息 该项目的目标是： 1.探索非洲和亚裔美国妇女的看法和使用OTC SL产品。 了解影响他们决策和皮肤的社会和文化因素- 寻求健康的行为。 1.根据目标1的调查结果，制定一套基于研究的种族和 以民族为中心的教育传播信息。 2.基于对象2，众包一个专业视觉设计师池， 为社交媒体活动提供有吸引力的教育材料。 这是必要的，以解决与皮肤美白使用增加相关的根本问题 产品，了解少数民族妇女对皮肤使用的看法和健康素养 照明产品。该项目的目的是提高人们对以下群体健康差距的认识： 非洲和亚洲妇女在使用皮肤美白产品，建立创新，文化 在社交媒体上传播敏感的教育材料。