Dime la VerDAD (Verify, Debunk, and Disseminate)

Dime la VerDAD（验证、揭穿和传播）

• 批准号: 10740364
• 负责人: MARINA DEL RIOS
• 金额: $ 70.24万
• 依托单位: UNIVERSITY OF IOWA
• 依托单位国家: 美国
• 财政年份: 2023
• 资助国家: 美国
• 起止时间: 2023-07-10 至 2027-12-31
• 项目状态: 未结题
• 来源: https://reporter.nih.gov/project-details/10740364
• 关键词: Acceleration; Address; Adult; Affect; Amplifiers; Attitude; Behavior; COVID-19; COVID-19 disparity; COVID-19 pandemic; Chicago; Cities; Communication; Communities; Community Health Aides; Diffuse; Educational Curriculum; Effectiveness; Ethnic Population; Evaluation; Face; Focus Groups; Health; Health Professional; Health Services Accessibility; Hispanic; Hispanic Populations; Household; Illinois; Immunization; Improve Access; Infection; Influenza; Influenza vaccination; Infodemiology; Interpersonal Relations; Interview; Knowledge; Language; Learning; Link; Measures; Medical; Misinformation; Modeling; Occupational Exposure; Outcome; Participant; Perception; Persons; Positioning Attribute; Process; Recommendation; Science; Social Network; Social Work; Source; Standardization; Subgroup; Surveys; Testing; Training; Training Programs; Translating; Trust; Vaccinated; Vaccination; Vaccines; Work; combat; community engagement; coronavirus disease; design; digital; disinformation; effectiveness testing; empowerment; experience; health care availability; health communication; health disparity; hispanic community; improved; influenza virus vaccine; informant; innovation; member; multidisciplinary; pandemic disease; peer; personal narratives; prevent; preventable death; programs; racial minority population; recruit; service delivery; skills; social; social media; testing uptake; tool; uptake; vaccine acceptance; vaccine access; vaccine development; vaccine hesitancy; vaccine safety

Project Summary/Abstract Social media has accelerated the spread of vaccine misinformation leading to decreased immunization rates and increased preventable deaths in the US and globally. The health impact of misinformation is particularly critical to understand and address when considering the lives of minoritized racial and ethnic groups who are often the target of misinformation campaigns or who may not have easy access to culturally relevant and language-concordant reputable sources. Although access to vaccines remains a significant barrier, vaccine safety confidence is a significant predictor of influenza and COVID vaccination in Hispanic adults. Yet, little is known about how misinformation narratives emerge specifically in relation to Hispanic communities, how they are disseminated, and how they ultimately affect people’s decision to get vaccinated. Social media posts that include personal narratives are more effective at communicating reliable health recommendations, especially those that come from a trusted peer. Therefore, communication strategies that leverage community and interpersonal relationships can prove extremely effective at debunking misinformation about vaccines. Promotores de salud are trusted community members who serve as links between health/social services and a community to improve access to health services and quality of service delivery. Promotores can diffuse and address misinformation in their communities and can be essential to debunk myths, increase trust, and improve health outcomes; they have been at the forefront of addressing disparities in COVID testing and vaccine uptake. Promotores de salud are uniquely positioned as trusted messengers to debunk vaccine misinformation through strategic use of social media and infodemiology principles. Dime La VerDAD (Verify, Debunk, and Disseminate) is an innovative social media capacity-building program based on theoretical frameworks related to health communication that empowers promotores de salud to debunk vaccine misinformation through the use of personal narratives on social media. The proposed work will use a rigorous stepped wedge design to 1) deliver a scalable program of science communicators using an adapted curriculum grounded in infodemiology, 2) evaluate how debunking misinformation is perceived on social media, and 3) discern how use of personal narratives to enhance science communication can lead to changes in opinions and behavior (vaccination rates) about COVID and influenza vaccines among Chicago’s predominantly Hispanic communities.

项目总结/摘要 社交媒体加速了疫苗错误信息的传播，导致免疫率下降 增加了美国和全球可预防的死亡人数。错误信息对健康的影响尤其 关键是要了解和解决时，考虑到少数民族的种族和族裔群体的生活， 他们往往是错误信息运动的目标，或者他们可能不容易获得文化上相关的信息， 语言一致的有信誉的来源。虽然获得疫苗仍然是一个重大障碍，但疫苗 安全信心是西班牙裔成年人接种流感和COVID疫苗的重要预测因素。然而， 关于错误信息叙述如何特别与西班牙裔社区有关， 它们是如何传播的，以及它们最终如何影响人们接种疫苗的决定。 包括个人叙述的社交媒体帖子在传达可靠的健康方面更有效 推荐，尤其是来自可信对等方的推荐。因此， 利用社区和人际关系可以证明在揭穿错误信息方面非常有效 关于疫苗。Promotores de salud是值得信赖的社区成员，他们在健康/社会 卫生服务和社区，以改善获得卫生服务和服务质量。Promotores可以 在他们的社区中传播和解决错误信息，对于揭穿神话，增加信任， 并改善健康结果;他们一直站在解决COVID检测差距的最前沿， 疫苗摄取。Promotores de salud是唯一定位为可信赖的信使，以揭穿疫苗 通过战略性地使用社交媒体和信息传播学原则传播错误信息。 Dime La VerDAD（验证，揭穿和传播）是一个创新的社交媒体能力建设计划 基于与健康传播相关的理论框架，使promotores de salud能够揭穿真相 通过在社交媒体上使用个人叙述传播疫苗错误信息。拟议工作将使用一个 严格的阶梯式楔形设计，1）使用适应性强的 以信息传播学为基础的课程，2）评估如何在社交媒体上揭穿错误信息， 以及3）了解如何使用个人叙述来加强科学传播， 芝加哥主要城市居民对COVID和流感疫苗的看法和行为（疫苗接种率） 西班牙裔社区