Responsible Retailing Program for Alcohol Retailers

描述(申请人提供)：“酒类零售商负责任的零售计划。”负责任零售论坛(RRF)一直在开发一种新模式，以减少对未成年人的烟酒产品销售。该模式源于2002年作为预防药物滥用中心联邦指导文件编写的《负责任零售最佳做法报告》中所载的建议，该模式采用质量改进办法来帮助零售商改进年龄核查。在测试社区中，该模式作为改善身份检查和未成年人拒绝销售的一种方式显示出了巨大的前景。RRF认识到，这种模式作为零售商的计划具有重要的商业应用价值。RRF寻求将这种模式发展为代表美国饮料许可证持有人的商业企业，美国饮料许可证持有人是一个行业协会，在40个州设有分支机构，代表餐馆、酒馆和包装店。该项目将采用在社区试点研究中证明成功的RR模式，以适应独立拥有和经营的餐馆、酒馆和包装店的需求和特点。来自Brandeis大学、预防研究中心和波士顿大学的研究人员将与RRF合作：“与酒精监管机构进行6-8次电话或面谈，以确定监管机构是否鼓励或要求持牌人参加RR计划，以及在何种条件下”“进行6-8次电话或面对面采访ABL的州和全国董事，以确定RR计划需要为所有者/经营者提供的好处/服务”与餐厅/酒馆所有者/经营者进行4个焦点小组，以及与套餐店主/经营者进行4个焦点小组。团体将由10-12人组成，总人数为80-96人。一半的重点小组将在执法检查频率较高的环境中，另一半将在执法检查频率较低或中等的环境中。所有8个重点小组将审查业主和经营者在以下领域的决策：风险管理；工作人员与管理层的沟通；以及社区关系/亲善。焦点小组还将审查当前的计划材料，并就如何最好地将这些材料适应业主经营的套餐商店、餐馆和酒馆提出建议。“编写反映焦点小组产生的建议的材料，用于向业主经营者和店员/调酒师/服务员传达管理最佳做法“向20名酒精饮料持牌人分发适用于店员/调酒师/服务员的管理最佳做法和沟通材料，在高、低或中等频率的执法环境中各10人，并进行电话调查，以衡量对材料的反应这项针对酒精饮料持牌人的RR计划的技术和商业可行性研究将导致第二阶段研究，以验证该计划在有或没有激励零售商参与时在改善年龄核实和销售拒绝率方面的有效性。与公共健康相关：《面向酒精零售商的负责任零售计划》。该计划将根据2002年提交给药物滥用预防中心的报告《负责任零售最佳实践报告》来调整最佳实践，以适应酒类包装店、餐馆和酒馆的需要和情况。这个项目将使负责任零售论坛能够帮助这些酒精饮料持牌人减少酒精产品的未成年销售和向醉酒顾客过度提供酒精服务。

DESCRIPTION (provided by applicant): "Responsible Retailing Program for Alcohol Retailers." The Responsible Retailing Forum ("RRF") has been developing a new model to reduce sales of alcohol and tobacco products to minors. Derived from the recommendations contained in the Report on Best Practices for Responsible Retailing, prepared as a federal guidance document for the Center for Substance Abuse Prevention in 2002, the model employs a quality improvement approach to assist retailers improve age-verification. In test communities, the model has shown significant promise as a way of improving ID-checking and underage sales refusal. RRF recognizes that this model has significant commercial application as a program for retailers. RRF seeks to develop this model as a commercial venture in behalf of the American Beverage Licensees, a trade association with chapters in 40 states representing restaurants, taverns and package stores. This project will adapt a model of RR that has proven successful in community pilot studies so that it is responsive to the needs and characteristics of independently owned and operated restaurants, taverns and package stores. Researchers from Brandeis University, the Prevention Research Center and Boston University will partner with the RRF to: " Conduct 6-8 telephone or in-person interviews with alcohol regulators to identify whether, and under what conditions, regulators would encourage or require licensees to enroll in an RR program " Conduct 6-8 telephone or in-person interviews with state and national directors of ABL to identify the benefits / services that an RR program would need to offer for an owner-operator to participate in it " Conduct 4 focus groups with restaurant / tavern owner-operators and 4 focus groups with package store owner-operators. Groups will consist of 10-12 individuals for a total of 80-96 individuals. Half the focus groups will be in environments where the frequency of law enforcement inspections is high and half in environments where the frequency of law enforcement inspections is low or moderate All 8 focus groups will examine owner-operator decision-making in the areas of: Risk Management; Staff- Management Communications; and Community Relations / Goodwill. The focus groups will also examine current program materials and generate suggestions for how these materials can best be adapted to owner- operated package stores, restaurants and taverns. " Develop materials reflecting the recommendations generated in the focus groups for communicating managerial best practices to owner-operators and communicating to clerks / bartenders / wait staff " Distribute the adapted managerial best practices and communication materials for clerks / bartenders / wait staff to 20 alcohol beverage licensees, 10 each in high and low or moderate frequency enforcement environments, and administer a telephone survey to measure responses to the materials This research on the technical and commercial feasibility of an RR program for alcohol beverage licensees will lead to a Phase II study to validate the effectiveness of the program in improving age-verification and sales refusal when offered with, and without, incentives for retailers to participate. PUBLIC HEALTH RELEVANCE: "Responsible Retailing Program for Alcohol Retailers." This program will adapt the best practices derived from a 2002 report to the Center for Substance Abuse Prevention, Report on Best Practices for Responsible Retailing, to the needs and circumstances of alcohol package stores, restaurants and taverns. This project will enable the Responsible Retailing Forum to provide assistance to these alcohol beverage licensees in reducing underage sales of alcohol products and over-service of alcohol to intoxicated customers.