Responsible Retailing Program for Alcohol Retailers

描述(由申请人提供)：负责任零售论坛(RRF)开发了一种新模式，以减少对未成年人的酒类产品销售。该模式源于2002年作为预防药物滥用中心联邦指导文件编写的《负责任零售最佳做法报告》中所载的建议，该模式采用质量改进方法来帮助零售商改进年龄核查。在测试社区中，该模式作为改善身份检查和未成年人拒绝销售的一种方式显示出了巨大的前景。第一阶段焦点小组表示，酒精监管机构、零售商、其协会和供应商都支持以社区为基础的RR系统的RRF模式，向持牌人提供RR资源和对工作人员在检查身份证方面的实际业绩的反馈，以及对未成年人酒精销售和使用采取合作、解决问题的方法。这项拟议的研究将采用随机交叉设计来检验RRF模型对酒精饮料持牌人身份检查行为的影响。该项目将：7在4个州中的每个州确定2对人口统计匹配的社区：加利福尼亚州、马萨诸塞州、新墨西哥州、威斯康星州7确定并随机选择每个社区的酒精许可证持有人，并招募15名内部许可证持有人(在店内提供酒精饮料)和15名非本地许可证持有人(为场外消费销售)7与许可证持有人和公共机构利益攸关方进行前后测试调查，了解他们对未成年人酒精销售和使用的态度和看法以及他们社区中的利益相关者角色7进行青年每月3次神秘商店检查，试图购买酒精饮料以建立基线身份检查性能的合法年龄检查员7随机分配每对中的一个社区立即接受为期6个月的干预(队列1)，另一个社区在6个月后接受延迟干预(队列2)。在第一次干预期间，队列1中的网点将接受零售商援助干预，包括每月访问神秘商店，并在每次访问后提供反馈。队列2中的网点将在干预期间1期间接受Mystery Shop访问，以记录身份检查率，但不会收到反馈或任何帮助7在第二个干预期间，对队列2中的网点进行零售商援助干预。在此期间，队列1中的网点将不再接受任何其他帮助，但未报告的Mystery Shop检查将继续，以调查影响的衰减。我们预计，在干预的前6个月，相对于2号队列，1号队列社区的身份检查率将大幅上升。一旦RR干预措施在7-12个月在这些社区实施，第二队列中的身份检查率也将同样增加。我们还预计，在7-12个月期间，1号队列社区的身份检查率将逐渐下降到基线水平。这一发现将有助于向零售商提出长期致力于RRF模式的商业理由。

DESCRIPTION (provided by applicant): The Responsible Retailing Forum ("RRF") has developed a new model to reduce sales of alcohol products to minors. Derived from recommendations contained in the Report on Best Practices for Responsible Retailing, prepared as a federal guidance document for the Center for Substance Abuse Prevention in 2002, the model employs a quality improvement approach to assist retailers improve age-verification. In test communities, the model has shown significant promise as a way of improving ID-checking and underage sales refusal. Phase I focus groups indicated that alcohol regulators, retailers, their associations and suppliers all support the RRF model for a community-based RR system providing licensees with RR resources and feedback on actual staff performance in checking IDs, and a cooperative, problem-solving approach to underage alcohol sales and use. The proposed study will employ a randomized cross-over design to examine the effects of the RRF model upon ID-checking behavior by alcohol beverage licensees. The project will: 7 Identify 2 pairs of demographically matched communities in each of 4 states: CA, MA, NM, WI 7 Identify and randomly select alcohol licensees in each community and recruit 15 on-premise licensees (that serve alcohol on-premises) and 15 off-premise licensees (that sell for off-premises consumption) 7 Conduct pretest and posttest surveys with licensees and public agency stakeholders on attitudes and perceptions on underage alcohol sales and use and stakeholder roles in their communities 7 Conduct 3 monthly Mystery Shop inspections by young, legal-age inspectors who attempt to purchase an alcohol beverage to establish baseline ID-checking performance 7 Randomly assign one community in each pair to receive the 6-month intervention immediately (Cohort 1) and the other to a delayed intervention 6 months later (Cohort 2). During the first intervention period, outlets in Cohort 1 will receive the retailer assistance intervention, including monthly Mystery Shop visits with feedback after each visit. Outlets in Cohort 2 will receive Mystery Shop visits during intervention period 1 to document ID-checking rates but will not receive feedback or any assistance 7 During the second intervention period, conduct the retailer assistance intervention with outlets in Cohort 2. Cohort 1 outlets will no longer receive any other assistance during this time but unreported Mystery Shop inspections will continue in order to investigate decay of effects. We expect ID-checking rates will increase significantly in Cohort 1 communities, relative to Cohort 2, during the first 6 months of the intervention. ID-checking rates in Cohort 2 will similarly increase once the RR intervention is implemented in those communities in months 7-12. We also expect ID-checking rates to gradually decay to baseline levels in Cohort 1 communities during months 7-12. This finding will help make the business case to retailers for a long-term commitment to the RRF model.