Switched-on Audiences: Australian Listeners and Viewers

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Based on substantial primary research and interviews across Australia, this project will map and interrogate the voices of media audiences since the rise of the pervasive new medium of radio in the 1920s. Tuning in to radio and television, both public and commercial, this project will rigorously explore audience engagement with broadcasting over nearly a century. Representing a major shift from the study of media production to reception, the work will produce new understandings of Australian media users and digital citizens in a rapidly changing and converging media landscape.