Integration of human factors into engineering design

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What is the mechanism of a creative design process? How does a manufacturing company explore design innovation in order to survive and succeed in a global market? A product development involves many human roles, such as designers, manufacturers, managers, users, customers, deliverers, etc. How does various human behavior and performance influence design innovation? To address these questions, this proposed research will study how different human roles' behavior and performance affect product design innovation in the design process. The long-term goal of this research program is to develop effective approaches and tools to integrate human factors into every phase of the product development in order to improve product quality and efficiency.