The use of Web 2.0 internet sites to undermine tobacco advertising bans and to mobilise tobacco control advocates

使用 Web 2.0 互联网网站破坏烟草广告禁令并动员烟草控制倡导者

• 批准号: nhmrc : 570869
• 负责人: Dr Becky Freeman
• 金额: $ 24.37万
• 依托单位: The University of Sydney
• 依托单位国家: 澳大利亚
• 项目类别: NHMRC Project Grants
• 财政年份: 2009
• 资助国家: 澳大利亚
• 起止时间: 2009-01-01 至 2013-12-31
• 项目状态: 已结题
• 来源: https://researchdata.edu.au/use-web-20-control-advocates/98978
• 关键词: use; Web; 2.0; internet; sites

With advertising bans eroding direct tobacco advertising opportunities, tobacco companies are embracing covert means of keeping their products and policies in current and potential consumers' minds. While the Internet is being used extensively to sell cigarettes, its largely unregulated status holds much potential as a vehicle for promoting smoking and tobacco products, as well as anti-smoking dialogue. This project assesses the potential of globally popular websites to promote and discourage smoking.

随着广告禁令侵蚀了直接的烟草广告机会，烟草公司正在采用秘密手段，将其产品和政策保持在当前和潜在消费者的头脑中。虽然互联网被广泛用于销售香烟，但其在很大程度上不受监管的地位，在推广吸烟和烟草产品以及开展反吸烟对话方面具有很大潜力。这个项目评估了全球流行的网站在促进和劝阻吸烟方面的潜力。