Paying and playing: Assessing and regulating digital games-as-a-service

数字游戏行业已经转向了依赖于持续产生用户收入的服务型商业模式。该项目评估了基于服务的货币化对游戏设计、消费和监管方式的影响，重点关注三种有争议但尚未被充分理解的货币化战略：广告、游戏内交易和基于区块链的游戏。虽然这些盈利战略有望为消费者和行业带来好处，但它们也可能带来监控、有害广告和掠夺性设计等风险。该项目的发现将帮助政策制定者、行业和消费者以有效和合乎道德的方式监管、设计和使用以服务为基础的货币化游戏。

The digital games industry has turned to a service-based business model reliant on the generation of continuous user revenue. This project assesses the implications of service-based monetisation for how games are designed, consumed, and regulated, focusing on three controversial, yet insufficiently understood monetisation strategies: advertising, in-game transactions, and blockchain-based play. While promising benefit for consumers and industry, these monetisation strategies carry the potential for risks like surveillance, harmful advertising, and predatory design. Discoveries from this project will help policymakers, industry, and consumers regulate, design, and use games featuring service-based monetisation in effective and ethical ways.