Testing trade mark law's image of the consumer

检验商标法对消费者的形象

• 批准号: LP120100249
• 负责人: Prof Kimberlee Weatherall
• 金额: $ 16.56万
• 依托单位: The University of Melbourne
• 依托单位国家: 澳大利亚
• 项目类别: Linkage Projects
• 财政年份: 2012
• 资助国家: 澳大利亚
• 起止时间: 2012-09-28 至 2017-12-31
• 项目状态: 已结题
• 来源: https://dataportal.arc.gov.au/RGS/Web/Grants/LP120100249
• 关键词: Testing; trade; mark; law; image

An effective trade mark law is vital both to protect consumers and to allow businesses to build brand recognition. This project seeks to put Australian trade mark law on a firmer empirical footing by bringing together experts from psychology, law and marketing to test the law’s assumptions against actual consumer responses.

一部有效的商标法对保护消费者和让企业建立品牌认知度都至关重要。该项目旨在通过汇集心理学、法律和营销方面的专家，根据消费者的实际反应来检验法律的假设，从而将澳大利亚商标法建立在更坚实的经验基础上。