Customer Choice Modeling with Group Dynamics and Ancillary Pricing

具有群体动态和辅助定价的客户选择建模

• 批准号: RGPIN-2017-04767
• 负责人: Odegaard, Fredrik
• 金额: $ 2.04万
• 依托单位: University of Western Ontario
• 依托单位国家: 加拿大
• 项目类别: Discovery Grants Program - Individual
• 财政年份: 2017
• 资助国家: 加拿大
• 起止时间: 2017-01-01 至 2018-12-31
• 项目状态: 已结题
• 来源: https://www.nserc-crsng.gc.ca/ase-oro/Details-Detailles_eng.asp?id=636766
• 关键词: Customer; Choice; Modeling; Group; Dynamics

Revenue Management (RM) is the art and science of improving the contribution through pricing and inventory strategies. Originally developed in the airline industry following deregulation in the 1970ies, RM models are today applied in a vast and diverse mix of industries, including hotel, car rental, retail and live entertainment. Although the core of RM has remained the same, the mathematical modeling and technology has evolved tremendously over the past decades. One recent modeling development and primary motivation for the proposed research program is consideration of customer choice and strategic consumer behavior.

收入管理（RM）是通过定价和库存策略提高贡献的艺术和科学。RM模型最初是在20世纪70年代放松管制后在航空业发展起来的，如今已应用于广泛而多样化的行业，包括酒店、汽车租赁、零售和现场娱乐。虽然RM的核心保持不变，但在过去的几十年中，数学建模和技术发生了巨大的变化。一个最近的建模发展和拟议的研究计划的主要动机是考虑客户选择和战略消费者行为。