Dynamics of online auctions

网上拍卖的动态

• 批准号: 372074-2009
• 负责人: Odegaard, Fredrik
• 金额: $ 1.6万
• 依托单位: University of Western Ontario
• 依托单位国家: 加拿大
• 项目类别: Discovery Grants Program - Individual
• 财政年份: 2011
• 资助国家: 加拿大
• 起止时间: 2011-01-01 至 2012-12-31
• 项目状态: 已结题
• 来源: https://www.nserc-crsng.gc.ca/ase-oro/Details-Detailles_eng.asp?id=483877
• 关键词: Dynamics; online; auctions

Online auctions play an important and integral part in modern business. From mainly having been perceived as online flea-markets for the consumer-to-consumer market, they are today used by many well-established firms in the business-to-consumer markets. For instance, companies represented on eBay.com include Sears, IBM, Fujitsu and Dell. Companies and organizations that host their own auctions include Dell, Major League Baseball, shopNBC and Comet. One common use of online auctions is as alternative salvage channels. For example, both Dell and Fujitsu use their online auction channel to sell refurbished products from returned and remaining inventory. The first part of this research project is to propose models and derive results that will help companies in deciding how to release items for online auction in order to maximize profit.

在线拍卖在现代商业中发挥着重要的作用。从主要被视为消费者对消费者市场的在线跳蚤市场，到今天被许多知名企业在企业对消费者市场中使用。例如，eBay.com上的公司包括西尔斯、IBM、富士通和戴尔。举办自己拍卖会的公司和组织包括戴尔、美国职业棒球大联盟、shopNBC和Comet。在线拍卖的一个常见用途是作为替代救助渠道。例如，戴尔和富士通都使用其在线拍卖渠道出售退货和剩余库存中的翻新产品。本研究项目的第一部分是提出模型并得出结果，以帮助公司决定如何发布在线拍卖项目，以最大限度地提高利润。